Manager - Brand Marketing - Consumer Products & Services Firm

Purpose of the Role :

Drives and delivers innovation, renovation & NILG (Non-Innovation led growth) projects for the Digtial BU (Foods cateogry) to the agreed milestones/timelines and to the high quality standards set (OTIF).

Qualification & Experience :

- MBA

- Minimum 6-8 years prior experience

- The person should have handled Marketing/ Brand Manager preferably in an FMCG.

- 2-3 years in Brand Development/ Innovation within Foods

- Developing concepts and integrated brand communication

- Business planning and implementation experience as well as project management

- Preferred: experience in digital-first launches

Key Deliverables of the Role :

- Leads cross-functional innovation/ renovation teams to drive any agreed innovation projects ensuring they are aligned to market requirements

- Develops an integrated product, pack, price and communication mix and trade proposition for mix test/simulated test markets to evaluate market potential

- Champions big NILG activities

- Manages the development of selected integrated brand communication and develops communication material for exploitation across a number of channels

- Is the expert voice of the brand from a retailer, shopper and consumer

Skills and Competencies :

- Understanding consumers and shoppers.

- Develops and launches relevant innovations and relaunches

- Creates integrated brand communication

- Monitors progress & takes action

Core aspects underpinning all skills: Creativity, Empathy, Obsession with Brands & Consumers, Sense of Aesthetics, Analytical thinking and Rigour