Manager - Brand Marketing - B2C/B2B Segment

- The role is responsible for creating the brand strategy for the assigned projects, along with the Brand Lead, in order to secure a competitive edge in the market place and drive

- Formulation and implementation of the branding strategy of the assigned projects in order to secure a competitive edge in the market place Assist the Brand Lead in creating the brand strategy for the assigned brand in order to achieve desired TOM and Brand Perception Assist the Brand Lead in defining the overall brand guidelines, development of the brand manual, etc

- Ensure brand equity enhancement through project branding B2C,B2B marketing