Manager - Brand Marketing - Advertising Firm

Duties and responsibilities

You- d need to be Awesome at:

- Effectively manage and overview all brand communications and act as Guide for all content developed within Company

- Actively lead all Brand partnerships and Alliances.

- Act as the key interface between the Company marketing and PR agencies

- Work with Partner brands and more to establish local Marcom goals and product strategies. And, accordingly manage Brand Alliances, resulting in assets and plan for outreach campaigns from time to time.

- Create and manage Brand Loyalty campaigns and overview brand growth KPIs.

- Generation of Consumer Insights, Strategic Consumer Communication for Brand by close interaction with Advertising Agencies.

- Successful execution of engagement events with potential customers and corporates. Also, lead Event-Marketing in the offline space, and spearhead BTL activations in popular market areas.

- Be the driving force for Community-Engagement programs and Student-Ambassador campaigns pan-India.

Qualifications

- 4 to 10 years of consumer marketing communications experience in a creatively-driven organization.

- Relevant experience in the local market with a proven track record of developing marketing communications.

- Deep experience and understanding of the creative development process.

- Attention to detail and results oriented.

- Excellent communication and presentation skills.

- Ability to work both at a strategic and executional level

- Ability to multitask and deliver under tight timelines.

- Experience in building a communications plan.

- Fluency in written and spoken English is essential.