Manager - Brand Management - Consumer Durable

Position objective :

- To contribute to build Brand and Marketing strategy, planning, and execution of marketing plans to deliver business objectives

Job Responsibilities :

- To help and contribute to developing a Brand Marketing Strategy to define the future direction for the Master Brand.

- To help develop the Brand Architecture and Portfolio strategy for Store and Boutique Brands housed

- Designing, aligning, and planning marketing campaigns based on business objectives

- Overall ATL Campaign Planning (Planning, Budgeting, Calendar Finalization and Innovations)

- To analyze market, competition, and consumer behavior to deliver insights and inputs into communication planning and development

- To drive Brand awareness consideration imagery and Equity scores

- To provide marketing support to Category, Digital Marketing, Editorial, and CRM teams as appropriate

- To design and implement ATL Campaigns in close co-ordination with Creative, Media & Online Agencies

Desired Candidate :

An MBA in marketing from a Tier 1 or 2 institute, with 5-7 years of work experience in the areas of brand positioning and concept development, campaign management, marketing planning including growth plans, brand guidelines and communication preferably from Ecommerce background.