Manager - Brand Communications - Retail

Purpose of the job:

To drive implementation of brand / marketing communication and advertising plan and manage the liaison with agencies supporting the same

Role & Responsibilities:

- Understand the broad direction for the brand communication based on brand strategy given by the senior team

- Translate the same into a communication strategy for the brand and execute the same

- Work with advertising agencies and oversee the concept, imagery, shoot and production of advertisements for the brand.

- Engage research agencies to assess brand health and competition benchmarking as well as testing of any concepts being considered for the brand communication.

- Support retail marketing team on choice of suitable media channels for promotions / events

Desired Qualification: MBA in Marketing or equivalent degree

Desired Experience Profile: 5+ years of experience in a brand / advertising / marketing role in retail / FMCG / similar industry