Responsible for overall brand communication and promotional campaigns. To monitor brand campaign and input effectiveness
To ensure effective and efficient strategy is given to Sales teams
To design strategic marketing plans and ensure implementation of the same
To manage portfolio profitability and sales targets
Responsible for strategic business development & portfolio gap analysis
To successfully launch new products
To identify product/ therapy opportunities in short & medium term
Responsible for market mapping, identifying therapy potential, customer mapping & orientation, market share/brand rank and therapy milestone mapping
To collaborate effectively with teamto drive marketing startegies for achievement of brand budgets
To develop the team through ongoing coaching and feedback
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