Manager - Brand & Channel Strategy - Insurance

Job description:

Brand and Channel Strategy Development:

- Formulate and execute comprehensive brand and channel marketing strategies in alignment with the company's overall goals.

- Develop and implement channel-specific campaigns to optimize engagement and conversion

Integrated Marketing Campaigns:

- Plan, execute, and oversee integrated marketing campaigns across various channels, ensuring consistency and effectiveness.

- Collaborate closely with internal teams and external partners for seamless campaign execution.

Market Research and Analysis: -

Conduct in-depth market research to identify trends and opportunities for brand and channel enhancement.

- Analyse consumer behaviour and market dynamics to inform data-driven marketing decisions.

Content Creation and Management:

- Lead the development of compelling content tailored for different channels, maintaining brand consistency.

- Manage content distribution strategies to maximize reach and impact. Partnership and Sponsorship Management:

- Identify and cultivate strategic partnerships and sponsorships to expand brand reach across diverse channels.

- Negotiate and manage relationships with external partners to ensure mutually beneficial collaborations.

Budget Management:

- Develop, oversee, and optimize the annual marketing budget, ensuring efficient resource allocation for maximum ROI.

- Monitor campaign performance against established KPIs and adapt strategies as needed.

Qualifications:

- Bachelor's degree in Marketing, Business, or a related field. Master's degree is an advantage.

- 8-10 years of experience in brand and channel marketing, with a proven track record of success.

- Strong analytical skills with the ability to interpret data and consumer insights.

- Handling and managing BTL events successfully will be an added advantage

- Excellent communication and interpersonal skills.