Posted By

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Priti Goyal

Founder at Serving Skill

Last Login: 28 October 2024

Job Views:  
354
Applications:  183
Recruiter Actions:  8

Job Code

1437133

Manager - Brand & Channel Strategy - Insurance

8 - 10 Years.Mumbai
Posted 3 months ago
Posted 3 months ago

Job description:

Brand and Channel Strategy Development:


- Formulate and execute comprehensive brand and channel marketing strategies in alignment with the company's overall goals.


- Develop and implement channel-specific campaigns to optimize engagement and conversion

Integrated Marketing Campaigns:


- Plan, execute, and oversee integrated marketing campaigns across various channels, ensuring consistency and effectiveness.


- Collaborate closely with internal teams and external partners for seamless campaign execution.

Market Research and Analysis: -


Conduct in-depth market research to identify trends and opportunities for brand and channel enhancement.


- Analyse consumer behaviour and market dynamics to inform data-driven marketing decisions.

Content Creation and Management:


- Lead the development of compelling content tailored for different channels, maintaining brand consistency.


- Manage content distribution strategies to maximize reach and impact. Partnership and Sponsorship Management:


- Identify and cultivate strategic partnerships and sponsorships to expand brand reach across diverse channels.


- Negotiate and manage relationships with external partners to ensure mutually beneficial collaborations.

Budget Management:


- Develop, oversee, and optimize the annual marketing budget, ensuring efficient resource allocation for maximum ROI.


- Monitor campaign performance against established KPIs and adapt strategies as needed.

Qualifications:


- Bachelor's degree in Marketing, Business, or a related field. Master's degree is an advantage.

- 8-10 years of experience in brand and channel marketing, with a proven track record of success.

- Strong analytical skills with the ability to interpret data and consumer insights.

- Handling and managing BTL events successfully will be an added advantage

- Excellent communication and interpersonal skills.

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Posted By

user_img

Priti Goyal

Founder at Serving Skill

Last Login: 28 October 2024

Job Views:  
354
Applications:  183
Recruiter Actions:  8

Job Code

1437133

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