Manager - B2B Marketing - Tech Solutions

Want an opportunity to grow with one of the nation's premium tech solutions provider company? If you are ready to take the next step in your career, join hands with our client for this great opportunity!!

Founded in 1997 in Bengaluru, today our client is present across India Chennai, Hyderabad, Kochi, Mumbai, Pune, Bengaluru, and Delhi. They cater to the technology needs of the largest enterprises as well as individual consumers. They provide industry-leading audio video management suites, print publishing solutions, app development, resident engineer services, and training & support solutions.

On the Retail front, they're partnered with Apple, ASICS & Under Armour to create industry-leading retail formats. They're the 1st to own and operate the country's first Apple flagship retail store and they have more than 15 stores pan-India to sell and service Apple products. Their premium retail stores pamper the individual consumer, whereas their dedicated B2B teams address the needs of enterprise and large business customers.

Their domain expertise, unique work culture, and technical excellence help customers thrive and be future-ready. With a current turnover of 400 Cr, they are looking at an 80% growth in the next fiscal.

As Manager Marketing (B2B), you will be responsible for driving marketing planning and internal integration, understanding market segments, developing demand generation, managing campaigns, and building content.

What you will do :

- Driving marketing planning - drives a systematic approach for developing company-wide marketing plans in close collaboration with business unit colleagues

- Driving the Voice of customer effort conducting VOC surveys to help build a market-driven differentiated strategy

- Driving internal integration coordinates with other functions across the company ( eg. Inside Sales, Outside Sales, Call centers, Service, etc). To be vigilant to linking marketing plans to the key functions that will implement or execute them

- Understanding of market segments : has a good understanding of markets under which the business operates and is able to segment the same and arrive at marketing strategies to address these segments

- Demand Generation : Develop the strategy for and manage the marketing programs that drive awareness and product demand. Establishing closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers.

- Campaigns : Managing various paid/non-paid campaigns across channels. Managing outbound email campaigns including the template designs, calls-to-action, and content used in our email sends.

- Content Development : Build and manage a rich content/editorial calendar that attracts a qualified audience eg. blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.

- Developing product positioning and messaging that resonates with customers

Candidate Profile :

What you need to have :

- BE + Masters in marketing with relevant experience. 6-9+ years in B2B hardware/software marketing.

- Experience initiating and driving a range of GTM programs including, webinars, tradeshows, social media, content marketing, etc.

- Knowledge of digital marketing preferred.

- Knowledge of CRM salesforce, sugar, etc. is desirable

- Proven experience creating marketing plans encompassing strategy, customer research, competitive analysis, product requirements, messaging, pricing, etc

- Excellent Story-boarding & story-telling skills

- Strong presentation, written, and verbal communication skills, with an eye for quality and attention to detail

- Excellent people management skills.

- Strength in collaborating with cross-functional teams sales, service, call center, business unit heads

- Self-directed, organized team player who is capable of hands-on-execution as well as long term business planning

- Experience creating highly leveraged sales tools, training, and collateral.

Experience : 8 to 12 years

Annual CTC : Rupees 15,00,000 to 17,00,000