Manager - B2B Marketing - IT/ITeS

Job description :

Corporate Marketing : (B2B)

Should ideally have worked in IT / ITES / Hardware ( marketed Apple, Dell, IBM etc / Software domain Autodesk, Adobe, other software etc)

Key Roles:-

- Drives marketing planning - drives a systematic approach for developing company-wide marketing plans in close collaboration with business unit colleagues

- Drives the Voice of customer effort conducting VOC surveys to help build a market driven differentiated strategy

- Drives internal integration coordinates with other functions across the company ( eg. Inside sales, Outside sales, Call centres, Service etc). To be vigilant to linking marketing plans to the key functions that will implement or execute them

- Understanding of market segments - has a good understanding of markets under which the business operates and is able to segment the same and arrive at marketing strategies to address these segments

Demand Generation : Develop the strategy for and manage the marketing programs that drive awareness and product demand. Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers.

Campaigns - Manage various paid/non-paid campaigns across channels. Manage outbound email campaigns including the template designs, calls-to-action, and content used in our email sends.

Content Development - Build and manage a rich content/editorial calendar that attracts a qualified audience eg. blog posts, white papers, ebooks, reports, webinars, infographics, etc. Develop product positioning and messaging that resonates with customers

Experience initiating and driving a range of GTM programs including, webinars, trade shows, social media, content marketing, etc.

Desired Candidate Profile:-

- BE + Master's in marketing with a relevant experience. 8+ years in B2B hard ware / software marketing .

- Knowledge of digital marketing preferred.

- Knowledge of CRM salesforce, sugar etc. is desirable

- CRM experience is a must.

- Proven experience creating marketing plans encompassing strategy, customer research, competitive analysis, product requirements, messaging, pricing, etc

- Excellent Story-boarding & story-telling skills.

- Strong presentation, written, and verbal communication skills, with an eye for quality and attention to detail.

- Excellent people management skills.

- Strength in collaborating with cross-functional teams sales, service, call centre, business unit heads.

- Self-directed, organized team player who is capable of hands-on-execution as well as long term business planning.

- Experience creating highly leveraged sales tools, training, and collateral.