Manager - B2B Marketing - Building Material Industry

The objective of the Marketing Manager Position is to plan, develop, implement and control all actions of the marketing plan and promote the company and its products in order to create added value for the company and to develop and consolidate its position in the markets where it operates.

. Adapt and implement the Group's Marketing strategy in the local markets in cooperation with the Group Marketing Manager and the Commercial Director of the company.

- Prepare the Marketing plan with clear objectives, strategic planning and actions according to realistic and agreed time frames in cooperation with its Department and the Sales Force of the company.

- Coordinate its subordinates to implement and monitor the Marketing Plan, control all Marketing actions, evaluate the achievement of targets and suggest improvements (objectives and product mix).

- Manage all the necessary resources (financial and human) to implement and control the Marketing Plan.

- Collaborate with the Head of other departments to implement the marketing plan and achieve the company& goals, such as the Group Marketing Department (product launches, promotion), the Financial Department (evaluation of products and marketing actions profitability) , the Sales Department (quality of service, pricing, credit policy, sales distribution), the Production Department (quality of products), the Logistics department

(customer service), the Customer Service Department (application of the commercial policy).

- Cooperate with the Sales Department to develop and promote the company and its products in new and existing markets (market research, environmental analysis, product analysis, distribution channels, promotion, advertising etc.)

- Analyze systematically all available data and information regarding the products' sales performance, the market trends, the competition.

- Conduct markets research or surveys in order to define the position of the company and its competitors in the market (products, prices, distribution, promotion) and to evaluate the customers' satisfaction level.

. Prepare and implement marketing actions, both for the Sales Department and customers.

- Set the priorities and the organization of the department.

- Ensure the improvement of the company& its awareness according to the company's strategy.

- Make proposals, coordinate and control all promotional actions (media, digital marketing, exhibitions, events,brochures etc.)

- Organize the presence of the company and represent the company in exhibitions and other events.

- Handle marketing leads to promote them to the Sales Force in the CRM

- Update the website of the company and the social media pages in cooperation with the HQ (Group Marketing Department)

- Create and send newsletters according to a specific plan in cooperation with the HQ (Group Marketing Department)

- Write content for newspaper articles, press releases, interviews, newsletters, social media. Choose the content depending on the audience (architects, fabricator etc)

Additional Responsibilities

- Create promotional material (brochures, posters, electronic media etc.)

- Create corporate and product presentations related to the implementation of the marketing plan

- Participate in interdepartmental projects

- Analyze and propose partnerships in order to achieve the objectives related to the Corporate Social Responsibility of the company.

- Evaluate and choose external suppliers for marketing products/services according to the company procedures.

- Set professional training needs for the Marketing Department.

- Define the needs of his department in order to achieve yearly objectives.