Manager/Associate Director Marketing - Product Marketing

- We are seeking a dynamic and experienced Product Marketing professional with 8-12 years of experience to join our team.

- The ideal candidate will be responsible for driving the marketing strategy for our products, ensuring alignment with business goals, and effectively communicating value propositions to target audiences.

Key Responsibilities:

Strategy Development:

- Develop and execute comprehensive product marketing strategies that drive product adoption, engagement, and revenue growth.

Market Research:

- Conduct thorough market analysis to identify trends, competitive landscape, and customer needs, informing product positioning and messaging.

Product Positioning:

- Define and articulate clear product positioning and value propositions that resonate with target customers and differentiate from competitors.

Go-to-Market Plans:

- Lead the development and execution of go-to-market strategies for new product launches and feature releases, ensuring cross-functional alignment.

Collaboration:

- Work closely with product management, sales, and customer success teams to gather insights and ensure successful product positioning and messaging.

Content Creation:

- Oversee the creation of marketing collateral, including sales enablement materials, product documentation, and promotional content.

Performance Metrics:

- Establish KPIs and analyse the effectiveness of marketing campaigns and initiatives, adjusting strategies based on data-driven insights.

Customer Engagement:

- Develop and implement customer engagement strategies to enhance customer loyalty and drive product usage.

Training and Support:

- Provide training and support to sales teams on product features, benefits, and competitive positioning.

Qualifications:

- Bachelor's degree in Marketing, Business, or a related field; MBA preferred.

- 8-12 years of product marketing experience in [industry/sector, e.g., technology, healthcare, etc.].

- Proven track record of successful product launches and marketing campaigns.

- Strong analytical skills and experience with data-driven decision-making.

- Excellent written and verbal communication skills.

- Ability to work collaboratively in a fast-paced, cross-functional environment.

- Proficiency with marketing tools and platforms (e.g., CRM, analytics software, content management systems)