Manager/Assistant Manager - Digital Marketing - TV Network

Designation : Manager/AM-Digital Marketing

Location : Mumbai

- We are looking for an experienced digital marketing professional for the role of Manager/AM. The position represents an excellent opportunity for an individual to work in a fast paced entrepreneurial setup with high growth potential.

Specific Job Responsibilities :

- Responsible for the following channels - SEM, Display, Re-marketing, Video advertising Facebook and SEO. Will be responsible for budgeting, planning & implementation of large scale media spends across channels to meet business objectives.

- Work with agencies and team to get the media plan implemented. Monitor, measure and analyze the performance across channels for increasing the overall paid marketing efficiency.

Must Have :

- Implementation, Optimization and monitoring of Paid Search, Display, Social media campaigns across Web and App on daily basis.

- Good understanding and experience in creating and managing the mobile app campaigns across platforms and mobile app networks.

- Strong understanding of campaign creation for new products/product categories from scratch.

- Good understanding of various features and strategies used to do bid optimizations at ad-group/keyword/Placements/Audience targeting level.

- Strong Analytical Skills with good working knowledge of MS Excel.

- Good Understanding of Google Analytics, Facebook Ads, Bing Adcenter

Desired Skills and Experience :

- Minimum three - five years of Hands-on SEM, Display and re-marketing experience.

- At-least two year experience in managing mobile app campaigns. Excellent knowledge of Google Adwords, Google Analytics Google Adwords editor.

Organized & Detail-Oriented : Ideal candidate would be required to work on and implement large-scale campaigns and their full-scale optimization on regular basis, well within deadlines.

Excellent quantitative skills : Ability to optimize campaigns for ROI/CPI independently, analyzing trends and other KPI benchmarks.

Knowledge-seeker : Incumbent should have strong knowledge and hands on experience of SEM and Digital Marketing and should be able to keep himself/herself up to date with new features and opportunities.

Quick learner : Should be able to quickly understand new features/technology and implement the same.

Team player & Ownership : Should be a team-player with strong sense of ownership of the responsibilities assigned.

Strong academic credentials : M.B.A / B.Tech. / B.Sc. / B.A. - Maths/Statistics, Quantitative background preferred.