Manager - ARU Analytics - BFSI

Duties And Responsibilities : -

Own the Analytics responsibility within the ARU unit

- Responsible for the Predictive Model for the horizontal ARU unit

- Drive accuracy of product stamping across CD, LSF, Digital, Co-branded & NTB acquired EMI Card base

- Ongoing data refresh to keep product priority stamping updated

- Drive the Predictive Model accuracy at overall level

- Measure accuracy of product priority stamping & report success metrics for same

- Provide ongoing support to ARU teams for On going offers, Early Activation, Vintage Activation and Repeat Usage campaigns

- Develop overall targeting framework to enhance channel effectiveness and leverage each communication channel

- Think & implement data enhancement programs for EMI Carded base

Required Qualifications:

- Post Graduate in Management/ Economics/ Statistics from a premier institute

- Preference will be given to candidates from Top Tier institutes

- 3-5 years of experience with at least 2 years in a similar role

- Must be familiar with statistical software tools such as SAS, Stata, SQL, SPSS

- Excellent communication & interpersonal skills