Manager - App/Performance Marketing - BFS

App/Performance Marketing Manager

Core Responsibilities:

- Create, manage and optimize campaigns across all digital channels including Google, Facebook, Instagram, YouTube, Affiliates and others

- Setup, Manage & Optimize campaigns including A/B testing of creatives, targeting, landing pages to ensure revenue maximization & cost minimization.

- Work cross functionally with Business, Product, Tech, operations & Social to optimize programs, campaigns, and landing pages, based on the real-time performance and ROI goals

- Perform ongoing paid keyword discovery, expansion and optimization

- Coordinate with the graphic design team/agency to get creatives made for ads

- Monitor New User Acquisitions, Revenue, CAC and LTV analysis and leverage data to optimize paid funnel to maximize Revenue and Revenue/Cost

Required Skills and Experience:

- 3-6 years hands on campaign and budget management experience with high growth consumer tech startups.

- Proven experience of running performance campaigns (CPC, CPA, CPT, CPL etc) & display campaigns across Google, FB, YouTube, Bing, Affiliates and ad networks.

- Experience with tools including Google Adwords, Keyword tools, Google Analytics, FB Ads/Business Manager, YouTube Ads, DV360 and others as well as with measurement tools such as Appsflyer, Adjust, Clevertap, etc

- Experience running inbound marketing campaigns optimizing for funnel as well as lead based products would be a huge plus.

- Prior experience in App marketing will be highly preferred

- Experience running Programmatic, Reach & frequency/Awareness based campaigns across digital channels would be a plus.