Manager - App Marketing/Mobile Marketing

1.Lead mobile marketing: app installs/ user acquisitions, transactions & retargeting

2.Manage monthly, quarterly & annual new user acquisition targets

3.Drive app user engagement & retention and revenue growth from mobile channels

4.Drive app strategy & app analytics (eg. CPA, return rates & LTV of app user)

5.Work closely with development & product teams for new feature developments

6.Leverage market research and audience insights to think creatively about segmenting, targeting and reaching potential customers with appropriate channels and messages, and ensure creative validation through testing

7.Track and report on performance KPIs across all acquisition channels to optimize ROI, including highlighting potential investment trade-offs between all CPA-based activities (paid marketing, partnerships/co-marketing, referrals, promotions).