Manager - App Marketing - Internet/Online/eCommerce

App Marketing Manager - App Growth

Key Objective of the job :

- To own strategy, planning and execution of all mobile user acquisition and re-engagement for Melorra app.

- Drive new users' growth at reasonable CAC.

Key Responsibilities :

- Plan and execute app acquisition campaigns across Google, Facebook, Criteo, Snapchat, affiliates and other platforms.

- Explore new experiments with targeting and communication and chart out a plan to execute.

- Find ways to grow orders and revenue from website and mobile app.

- Work with product and tech team to execute conversion improvement strategies.

- Analyzing conversion funnel, trends and understanding customers' behaviour.

- Work with analytics to build reports to measure CPO, RoAS and CAC metrics.

Key Skills :

- 4-5 years of digital marketing experience with E-commerce, Social commerce or Ed-Tech.

- Hands on experience with app acquisition platforms Adwords, Facebook, Criteo, Snapchat etc.

- Good analytical and data driven decision making skills.

- Ability to manage multiple campaigns and run multiple tests at a time.

- Good understanding of product feed and dynamic product ads.

- Experience of using Appsflyer/Singular/Branch and Google analytics.