Manager - Analytics - BFSI

- Be an active member of the Business Analytics CoE

- Provide expertise and support in developing and deploying solutions for Retail Clients Analytics.

- Embed models in the business strategy so that campaigns drive income as per Retail Clients Strategy and P&L targets, specifically Drive Client-centric analytics with in-depth engagement:

- Client Lifecycle Management (Acquire, Activation, Cross Sell/Up Sell, Retention & Win-back)

- Enable scientific - test and learn- for direct to client campaigns

- Leads and trigger development from both segmentation and propensity models

- Pricing analytics and optimization

- Digital analytics including social media data analytics for any new methodologies

- Channel optimization

- Client wallet utilization prediction both off-us and on-us

- Client and product profitability prediction

Compliance and Control :

- Ensure appropriate operational procedures are in place in compliance with the Bank's strategy, branding policies and standards

- Ensure adherence of Group Retail Client Analytics Governance Tertiary qualifications (Statistics, Mathematics, Econometrics or Economics)

- Retail Analytics Domain Experience (Retail Banking Business, Channel or Product Knowledge)-3 years+

- Good Business Knowledge

- Mandatory Hands-on modelling Experience

- Excellent Communication skills- Seamlessly translate analytics outcome into business strategy and vice versa

- Mandatory Analytics application usage experience - SAS

- Good Excel Knowledge

- Good SQL Knowledge

- Understanding of CRM principles, analytics automation, P&L forecasting and understanding of data structure (large data handling capability)are mandatory

- Excellent PPT & Documentation Skills

- People Management Skills