Manager - Alliances & Partnerships - Loyalty Programs

About Us:-

We are a young marketing services company specializing in strategy development and business process change, which has successfully assisted a wide range of client in successfully operating market-led, customer-driven /channel-drive engagement, incentive, loyalty & rewards programs.

Delivering enhanced customer satisfaction and retention rate through improved marketing strategy and marketing plan development, via well formulated and implemented processes and systems that are robust, tried and tested in the real world, delivering real and ongoing benefits.

We plan to take our decade long experience expertise in Loyalty / Consumer Engagement Programs to a wider client base across the country (possibly globally) & see Alliances & Partnerships as a strategic role player, rather than it merely being a tactical process of promoting the other elements of the marketing mix.

We strongly believe that products/brands exist in the minds of customers/clients not only through their experience of a product or service but also because of the long-term effects of value offerings

So, if you are ready to embrace models, which acknowledge the autonomy and unpredictability of customers, & counter traditional marketing models that fail to capture the complexity of contemporary consumer behaviour - Let's Talk.

We are Looking for: - Manager Marketing - Alliances & Partnerships:-

The candidate will manage 360 degrees of Alliances and Partnerships. This role is to create and grow the alliances function. Primarily responsibility for this role will be entering strategic tie-ups with beverage/Liquor brands, banks, POS companies, consultants, travel, OEMs, telecom, e-com, food, and resellers ensuring gainful engagement.

What will you do :

- Keen understanding of the business and its goals with the ability to identify and establish high impact strategic partnerships that will help achieve the organisation's goals.

- Drive all strategic alliances & partnerships end to end and sustain them with key stakeholders to drive TOM

- Engage with brands/partners to strike partnerships and develop special deals/offers.

- Work closely with the marketing team and product lead to building B2B2C and B2B offerings/customized solutions.

- Network and cultivate relationships, ensuring that the new relationships are smoothly on-boarded on to the platform in coordination with internal and external stakeholders

- Develop and maintain a strong influence network to be leveraged across our marketing needs.

- Build close working relationships with the city teams to help elevate local market partnerships.

- Manage end to end partner relationship from driving the initial conversation, negotiation, contracting, execution at our end, billing/ invoicing, and payment collection, result tracking and troubleshooting.

Key Attributes

- Entrepreneurial mindset - Goal oriented with a passion for concept selling

- Ability to Network efficiently to forge new alliances, partnerships and relationships

- Self-motivator with the ability to work independently

- Deepen relationships with partners by looking at opportunities for up selling/ cross selling etc.

- Understand the importance of processes and is willing to design and establish new processes if required

- Proactive about solving problems even if it's outside of your area and be ready to take on additional initiatives and responsibilities as they emerge

Key Skills

- Great communication skills (oral & written) who is efficient, diligent & willing to go the extra mile.

- Have an ability to look at the bigger picture without getting entangled in the obvious and the capability to think out of the box

- Ability to engage with senior management & C-suite executives

- Good interpersonal and relationship management skills.

- Commercial savvy and can structure customised offerings, special deals

- Has deep understanding of online partnership models

- Ability to adapt and work with cross-functional teams

- Adept at Business development

- Diplomacy, tact, and poise under pressure when working through customer issues

Experience

- Overall 2+ years of experience in any of the following: - alliances/partnerships/online, B2B sales, business development or account management

- Well versed with online partnership models and its way of working

- Experience in B2B customer facing roles is preferred

- Understanding or exposure to the Loyalty industry is highly valued

Salary offered : 6 - 8 LPA