Manager - Affiliate Marketing - FMCG

Job Description

- Drive digital acquisition through affiliate channel within defined Cost of Acquisition

- Identifying, evaluating and recruiting new affiliates run CPA, CPI and CPL campaigns

- Ensuring regular interaction/follow up with affiliates assigning month-on-month targets.

- Managing end-to-end application closure through affiliates channel

- Identifying innovative ways to bring cost efficiency in the system

- End-to-End campaign planning from go-to-market strategy to driving lead generation & final closure

- Coordinating with external media agencies to identify/drive more partners for acquisition campaigns

- Optimize campaigns/partners to ensure meeting the lead delivery target set month-on-month

- Work with internal teams - Inside sales, salesforce etc to drive maximum conversions & throughput

Requirements:

- Educated to degree level or equivalent, in business/marketing or similar

- 3-6 years of prior experience in affiliate marketing

- Strong communication skills

- Strong analytical skills

- Should have worked with affiliates in India and Middle East

- Managing global affiliate will be an added advantage