Affiliate Marketing Manager
About the Role:
We are looking for a person who has an experience towards an Affiliate Marketing role, and deep understanding of the affiliate & mobile marketing ecosystem and he/she will be working on affiliate tracking tools like Offer 18, Trackier, Affise, etc
Objectives:- You will be responsible for running network-level campaigns.
- You will be responsible to create and optimize Affiliate campaigns on the panel per the business objective, Own weekly reporting for the same.
- You will be handling the day-to-day management of campaigns with a heavy focus on getting the best ROI.
- Tweak your strategies by evaluating the Key Performance Indicators (KPIs) of- all existing marketing channels to determine and make necessary adjustments to optimize performance marketing effectiveness.
- Onboard and nurture publisher base who will execute affiliate campaigns on API.
- Build campaigns with effective use of a network of publishers, for various niches from RM eCommerce, Fintech, EdTech, and more.
Roles, Requirements & Responsibilities:- Manage mobile delivery and ad ops of the campaigns.
- Understanding of affiliate business overall and ways to grow the account while maximizing the margins
- Have sound relations with various affiliate publishers, affiliate networks, and large brand pubs to drive delivery across gaming, eCommerce, entertainment/OTT performance campaigns
- Account Management & Client Retention.
- Delivery Partners Management - Platforms, SSP, DSP, Publishers & Affiliates.
- Handling Publisher Engagement and Retention.
- Acquiring Potential partners.
- Negotiating terms with all new and existing publishers.
- Forming/negotiating strategic alliances with new and existing online partners.
- Marketing account manager (both mobile and PC web traffic of CPR, CPD, CPV, CPA, CPL, CPI, and CPS traffic in India and worldwide.
- Focus on growing new relationships with key partners, negotiate contracts and pursue ways to secure long-term relationships.
- Control campaign setup and delivery- status, fraud control, enforce campaign terms
- Manage affiliate/publisher accounts, provide marketing materials, the latest product updates, special offers for quality traffic, Financial issues
- Drive growth and focus on business development.
- Reporting on KPI, Revenue Generation & Growth.
- Integrate and Implement the mobile publishing tools and best practice system.
- Manage and mentor other Mobile Pillars - such as Ad Monetization, Production, and Operations.