Manager - Affiliate Marketing - Advertising Firm

Affiliate Marketing Manager

About the Role:

We are looking for a person who has an experience towards an Affiliate Marketing role, and deep understanding of the affiliate & mobile marketing ecosystem and he/she will be working on affiliate tracking tools like Offer 18, Trackier, Affise, etc

Objectives:

- You will be responsible for running network-level campaigns.

- You will be responsible to create and optimize Affiliate campaigns on the panel per the business objective, Own weekly reporting for the same.

- You will be handling the day-to-day management of campaigns with a heavy focus on getting the best ROI.

- Tweak your strategies by evaluating the Key Performance Indicators (KPIs) of- all existing marketing channels to determine and make necessary adjustments to optimize performance marketing effectiveness.

- Onboard and nurture publisher base who will execute affiliate campaigns on API.

- Build campaigns with effective use of a network of publishers, for various niches from RM eCommerce, Fintech, EdTech, and more.

Roles, Requirements & Responsibilities:

- Manage mobile delivery and ad ops of the campaigns.

- Understanding of affiliate business overall and ways to grow the account while maximizing the margins

- Have sound relations with various affiliate publishers, affiliate networks, and large brand pubs to drive delivery across gaming, eCommerce, entertainment/OTT performance campaigns

- Account Management & Client Retention.

- Delivery Partners Management - Platforms, SSP, DSP, Publishers & Affiliates.

- Handling Publisher Engagement and Retention.

- Acquiring Potential partners.

- Negotiating terms with all new and existing publishers.

- Forming/negotiating strategic alliances with new and existing online partners.

- Marketing account manager (both mobile and PC web traffic of CPR, CPD, CPV, CPA, CPL, CPI, and CPS traffic in India and worldwide.

- Focus on growing new relationships with key partners, negotiate contracts and pursue ways to secure long-term relationships.

- Control campaign setup and delivery- status, fraud control, enforce campaign terms

- Manage affiliate/publisher accounts, provide marketing materials, the latest product updates, special offers for quality traffic, Financial issues

- Drive growth and focus on business development.

- Reporting on KPI, Revenue Generation & Growth.

- Integrate and Implement the mobile publishing tools and best practice system.

- Manage and mentor other Mobile Pillars - such as Ad Monetization, Production, and Operations.