Posted By
Posted in
Sales & Marketing
Job Code
313350
Overview of Job :
Our client is looking for an Ad Tech professional. You will be responsible to build road map and strategy for mobile Ad-tech products in India.
Reporting of the role :
This role reports to the Head Products & Platforms.
3 best things about the job :
- Handle around the current best products and platforms
- Strategize how company plans the product stack
- Build and control the roadmap for product and platforms
Responsibilities of the role :
- Understand the current product strategy as per current media business
- Evaluate the tech partners and their offerings
- Build and strategize product road maps for Madhouse India
What you will need :
- 6- 8 years of work experience with over 4+ years of expertise in Advertising tech product management, digital and mobile advertising media.
- In depth knowledge and understanding of web and mobile Advertising.
- Working experience with AdNetworks, AdExchanges, RTB, SSP, DSP, Google AdWords, Google AdSense, SEO & SEM.
- Experience in managing web and standard mobile display advertising across various mobile platforms (Symbian, iPhone, Android & Blackberry etc.) including location based advertising.
- Experience in Publisher, Advertiser & Agency Management & Relationship.
- Daily campaign performance analysis and monitoring CTRs and eCPM of all running campaigns real time experience.
- Immense understanding and hands on experience in Ad servers particularly 24/7 Real Media's, Open AdStream, OpenX, DART for Advertisers & Publishers (DFA/DFP), DART Enterprise, Atlas, MSN AdExpert, Solbright, SalesForce and Mobile advertising platforms like MADS, Amobee etc.
- Sound knowledge & experience with Server2Server Integration, SDK Integration, Mobile Ad Server mappings, RTB, DSPs, SSP Integrations etc.
- Campaign Trafficking and Management experience.
- Creative handling and QA
- Troubleshooting HTML and 3rd Party tags/creative
- Campaign Performance Monitoring, Pacing & Optimization
- Daily, Weekly and Monthly Campaign & Revenue Reporting.
- Inventory Management
- Ad Billing & Reconciliation
- Effective Ad Ops Project Transition & Management
- Eminent Leadership Qualities having the ability to drive projects with minimal supervision.
- People Management skills
- Screening, interviewing and Training Ad Ops Specialist & Traffickers
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Posted By
Posted in
Sales & Marketing
Job Code
313350