Manager - Account Based Marketing - Healthcare

Manager - Account Based Marketing - Healthcare - REFC 1573

This role would require a metrics-driven Account Based Marketing (ABM) Manager to redefine and sustain the ABM function. As a liaison between marketing, inside sales and account management teams, this candidate drives new opportunities and logos, while driving deeper penetration and advancing deals in the pipeline.

Job Role:

- Create and execute our ABM strategy, processes and metrics. Working with account managers, you will jointly build, nurture and accelerate an opportunity pipeline

- Interface with account managers to understand account priorities, personas and campaign goals

- Use secondary research to build your own account profiles, identify campaign themes and equip inside sales and account managers with deep account insights

- Proactively engage with account teams and business unit leadership to rally teams around your process and maximize the impact of your campaigns

- Design and execute one-to-one and one-to-few campaigns in an engaging, impactful way through multiple channels (email, digital, social, events)

- Understand customers- strategy and challenges and write content and messaging that resonate with personas and drive campaign effectiveness.

- Track lead flow and pipeline movement through Salesforce.com and other tools. Measure and report impact at each stage

- Ensure compliance to privacy and confidentiality guidelines for multiple geographies. Lead a team of two to maintain a database of named contacts of target personas

- Collaborate with the marketing team to align marketing strategy and campaign calendar. Work with the creative team and external agency to craft campaigns that align with our brand guidelines

- Improve marketing effectiveness through sharper customer and persona segmentation, process rigor and tools

- Provoke marketing and business leadership with new age marketing techniques and technologies.

Other Mandatory Criteria:

- Experience in ABM role for the last 5-8 years,in a B2B technology industry

- MBA (Marketing)