Manage - Product Marketing - Cloud Robotics Platform

Manage - Product Marketing for Tokyo, (Japan) Based company | Cloud robotics platform | Bangalore

As a Product Marketing Manager:

- You will be responsible for the outbound marketing activities for our cloud robotics platform

- You will craft the messaging and positioning for products.

- You'll conceive and develop innovative marketing programs that drive demand.

- Attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities into benefits is crucial.

- You will be the expert in buyers, how they buy and their buying criteria and will transfer that knowledge to do the sales enablement.

- You will be responsible for executing flawless product launches by working with teams across the company including Product, Sales, and Engineering.

- You will be developing collateral and training materials that bring the product positioning to life with compelling narratives that are grounded in customer stories.

Key responsibilities:

Non-Negotiable:

- Develop product positioning and messaging that differentiates your products in the market.

- Positioning expert: You have a knack for articulating the essence of products and why they matter. You can develop an effective content strategy.

- Demand generation - develop the strategy and manage the marketing programs that drive demand for your products.

- Market intelligence - be the expert on your buyers, how they buy and their buying criteria; be the expert on your competition and how to outsmart them.

- Top-notch at market research: You know your market, customers, and competition, and you- re strong at bringing this information into your marketing strategies. 

Negotiable:

- Sales enablement - communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of your products.

- Product launch - plan the launch of new products and releases and manage the cross-functional implementation of the plan.

Requirements:

- Around 5 years of software product marketing experience with at least 2 years experience in a Customer facing role.

- Preferred Educational qualifications: Technical Bachelors + Masters in Business/ Strong business experience.

- Very strong written communication skills.

- Management skills to interact with cross-functional teams, and third parties.

- Tech (Software/Hardware) background - ability to communicate technology and relate to business solutions.

- Great presentation and analytical skills.

- Experience with platform play and/or B2B products highly valued and definite plus

Yogita