Mamaearth - Manager - Business Analyst

Roles and Responsibilities include:

- Building efficient, user-friendly reports and analysis that link to strategic business objectives

- Design and build comprehensive business performance metrics and Identify key issues on a timely basis across all revenue pillars (D2C, Marketplace, Influencer Marketing) as well as critical functions (operations, supply chain, logistics, warehousing)

- Measure and track all marketing campaigns, analyze the ROI and suggest changes.

- Conduct analysis for the assigned business problems by collecting data from all internal and external sources and perform analysis to get answers to business questions.

- Play a key role in interpreting data, formulating reports and other day-to-day tasks demonstrating thought leadership

- Identify predictors and causes of business-related problems and implement approaches related to demand forecasting and future prediction, marketing mix models, basket analysis.

- Strong Analytical thinking With Proven Ability to connect data & Insight from category consumptions, brand drivers, Macro & micro trends and future forces of consumer change and deliver clear implications for the business.