Maker&Son - PPC Marketing Specialist

PPC Marketing Specialist :

- Maker&Son is seeking a PPC Marketing Specialist to join its India team based in Gurgaon.

Company overview:

- Maker&Son is one of the world's fastest-growing luxury furniture businesses.

- We design and make the world's most comfortable chairs, sofas and beds, entirely from natural materials.

- We are a global business founded in the UK and we are growing fast - as such, we need a highly motivated data-driven individual to join and help our fabulous story reach around the world.

- Our headquarters are based in Balcombe, UK and we have offices in India, the US and Australia.

- Our paid media team is located in Gurgaon, India from where we work very closely with our UK, US, and Australian teams.

Here are just a few reasons you should consider joining the Maker&Son team https://www.youtube.com/watch?v=V7SPxCPG2_Y

Role overview :

- You will play an integral role within our paid media marketing team, to grow our media spend in multiple markets around the world on PPC channels.

- You'll be expected to work on advertising platforms hands-on and execute the paid media strategy, working alongside your paid media manager.

- Strong experience with PPC channels - Search, Shopping, Display and YouTube advertising is required, along with strong communication and a data-driven approach.

- This role requires strong coordination with content, creative, data and product teams to deliver the maximum return on ad-spend for the business.

- It also requires a high level of discipline, dependability and accountability for your work.

Responsibilities:

- Execute our paid-media strategy for optimal use of media spend to drive RoAS and brand awareness

- Execute data-driven media plans for PPC marketing channels

- Execute our paid-media management operations in coordination with content and creative teams

- Manage product catalogues and Merchant Center accounts

- Maintain a strong handle on KPIs of each channel and take optimal actions proactively

- Measure and analyse the effectiveness and RoAS of all paid channel activities

- Take ownership of campaign performance and drive pro-active actions to constantly improve performance

- Use data to drive day-to-day platform decisions while following a quick iteration process

- Undertake audience and competitor research and analysis; regularly report on competitor activity

- Analyse website and customer data to find optimization opportunities around targeting and messaging

- Execute QC processes to ensure campaigns are on-brand and targeted correctly

- Assist in the development of effective ad copy, content and guide creative on ideal assets

- Stay updated with the continuously changing digital landscape and surface new advertising and optimization opportunities

Skills and experience :

We value drive and a willingness to learn. The ideal candidate will have:

Essential :

- 2-4 years of hands-on experience in driving B2C growth via PPC channels - a strong track record of cracking new marketing channels and scaling them

- An in-depth platform management experience with PPC (YouTube, Search, Shopping and Display) advertising channels

- Up-to-date understanding of creative formats and content opportunities on the above advertising channels.

- Ability to deep-dive into on-platform channel data and Google Analytics data

- A strong understanding of bid/budget strategies and experience of using them in various situations

- Ability to do complex analysis on advertising data to analyse campaign/channel performance and tie-up performance with sales outcomes, understanding of attribution models

- Outstanding written and spoken English

- Experience with Google Suite

- The ability to work as part of a wider team

- Flexible in approach; a positive 'can-do' attitude and excellent work ethic

- An appreciation and understanding of our brand values and our working practices

Preferred:

- Active certificates for the following Google exams: AdWords Fundamentals, Search Advertising, Shopping Advertising, Display advertising, Mobile Advertising, Video Advertising and Google Analytics.

- Bachelor's or master's degree in Marketing, Engineering or Communications

- Experience with Programmatic channels

- Experience of working in a fast paced, high growth environment

- Experience of luxury brands and marketing to high net-worth customers

Our brand values :

Creating and establishing a successful new luxury brand in established markets on a global scale requires many elements to come together harmoniously. Some of the main elements to achieve what we have so far are as follows:

Authenticity :

We love what we do, we do what we say we do, we are what we say we are.

Awareness

We are aware of the needs of our customers, we enjoy the continual process of understanding them and we go out of our way to ensure that we show them that we have this understanding.

Respectfulness:

We are respectful of the gift that we have been given to create this brand in the first place. We are respectful of and cherish the people that work with us as employees and suppliers. We are respectful and very grateful for the customers that engage with us. We are deeply respectful of the environment and all the resources we use to create the products that we do. We respect that customers have many choices and that we constantly need to be delivering to the best of our abilities in order to meet their needs.

Comfort:

We create extraordinarily comfortable sofas and chairs. This level of physical comfort can often enable the individual that sits in them to experience a level of mental comfort, peaceful mindfulness that they may otherwise find difficult to access. The element of comfort is further enhanced by the fact that the furniture is made with natural materials in a sustainable way, by highly-skilled people who love what they do and will last a lifetime.

Connection:

We create content that connects and emotionally engages with people by conveying the main benefits of what our sofas and chairs provide namely physical and mental comfort.

Trust:

We build trust through every part of what we do. Trust in the benefits of what our sofas and chairs bring, trust in the product, trust in the service. trust in the authenticity, trust in the brand.

Resilience:

We design and build products that last. We are designing and building business processes, teams and supplier networks to sustain our growth that, like our products, are robust enough to manage all the experiences required of them. We welcome employees and suppliers that have an inherent understanding of the need for these qualities in their work.

Working practices:

- We look to work with employees and suppliers that share the same values and ways of doing things

- We love to have fun in all that we do

- We are constantly learning and look for people that have an insatiable appetite to learn

- We work along the principles of 'test and learn' and 'fail fast' and are very comfortable to constantly test, rapidly fail and move forward with what works

- We are passionate about data as it feeds our ability to be constantly 'aware' of our customers and their needs

- We have an unquenchable bias for positive action

Application process

To find out more about what we do, please visit our website-https://makerandson.com and visit our Instagram feed - https://www.instagram.com/makerandson.

Job Type: Full-time, Permanent