Assistant Manager/Deputy Manager - Marketing - SEM  Job description :   Core Purpose Of The Job :   - Responsible for driving revenue and ROI on PPC channels. Developing a team of junior analysts or managers to optimize PPC campaigns. Develop business plans, revenue projections and deliver against it.   Areas Of Responsibility :   - Identifying and implementing strategies for increasing revenue and transactions through PPC marketing channels   - Managing Ad Campaigns on major PPC / Meta and affiliate platforms such as:   - TripAdvisor   - Trivago   - Skyscanner   - Hotelscombined   - Google, MSN Adwords   - Google Hotel Price Ads   - Responsible for bid optimization, portfolio selection to deliver Revenue targets and ROI on Ad spend   - Develop pricing recommendations and drive it through the Pricing team   - Develop and implement bid optimization framework and implement simple SQL based or advanced machine learning based algorithms   - Find opportunities to leverage data mining techniques to drive ROI of ad spend   - Collaborative filtering, Association Rules etc.   - Use web analytics tool (Adobe Discover) to identify marketing opportunities (source countries, destinations, popular hotels etc.)   - Manage relationships with marketing channel and drive them for actionable insights   - Co-ordinate between Tech and Product to drive conversion improvement tactics   - Management reporting, oversee MIS reporting   - Prepare strategy and performance update presentations   Desired Skills and Experience :   - Educational Qualification: MBA/B.E degree or equivalent degree in quantitative field   Relevant Experience :   - Business Analytics, Marketing Analytics   - Knowledge and experience in PPC for at least 3 years is a must   Competencies Required :   Functional Competencies :   - Advanced skills in Excel   - Hands on and high familiarity with SQL   - High level knowledge of XML, scripting etc.   - Knowledge of powerpoint and slide building   Behavioural Competencies :   - Communication Skills written and verbal   - Team player   - Positive attitude and flexibility   - Critical thinking and constructive debating

Delhi NCR

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MakeMyTrip.com - AM/DM - Marketing - SEM 

MakeMyTrip.com - AM/DM - Marketing - SEM  ,Job Description for MakeMyTrip.com - AM/DM - Marketing - SEM  in MakeMyTrip.com in  Delhi NCR Others for (3-7) years of experience. Apply Now!

Job Description for MakeMyTrip.com - AM/DM - Marketing - SEM  in MakeMyTrip.com in  Delhi NCR Others for (3-7) years of experience. Apply Now!