MakeMyTrip - Head/Senior Manager - Search Engine Marketing - IIM/ISB/MDI/FMS

The incumbent will oversee paid search campaigns for all major line of businesses on Google and Bing. He/She will manage the paid search budget and work with the relevant business team in order to maximize ROI, drive traffic, and customer acquisition.

Responsibilities :

- Ownership of the overall traffic delivery and customer acquisitions across major line of businesses

- Spearhead planning exercise involving cost and traffic projections

- Conceptualize tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns

- Collaborating closely with product/revenue team to maximize ROI on the paid campaigns

- Launching periodic experiments with clear success/failure metrics; for all major line of businesses

- Ensuring implementation of automation projects/new betas (by Google/Bing) for driving business growth

- Identifying opportunities for automation and creating roadmap for the same in conjunction with data science team

- Being aware of the search competitive landscape and taking strategic calls in accordance with the same

Requirements :

- Proven SEM experience and success managing PPC campaigns across Google and Bing

- Well-versed in performance marketing, conversion, and online customer acquisition

- Up-to-date with the latest trends and best practices in search engine marketing

- In-depth experience with bid management tools (e.g., AMO, Conversion Optimizer, Click Equations, Marin, Kenshoo, Search Ignite)

- Experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)

- Strong analytical skills

- Excellent verbal and written communication skills

- Familiarity with A/B and multivariate experiments

- MBA from tier 1 college

- 6-8 years of relevant experience