MakeMyTrip - Assistant Manager/Deputy Manager - Remarketing - IIM/ISB/MDI/FMS

Core Purpose of The Job :

Responsible for driving scale and ROI for display remarketing and/or meta channels (google, facebook, tripadvisor, HPA, trivago). Develop business plans, revenue projections and deliver against it. Co-ordinate across cross functional teams and manage key stakeholders. Candidates with hands on experience of catalog/feed based bid management solutions will be preferred.

Areas of Responsibility :

- Execute remarketing/meta campaigns across devices (desktop, msite and app)

- Leverage data and analytics to deliver strong marketing efficiencies.

- Devising and executing bidding strategies for meta channels (HPA, Tripadvisor, Trivago)

- Monitoring, Tracking and optimizing campaigns to ensure business deliveries.

- Test new platforms, features and optimization methods.

- Co-ordinate between Tech and Product to drive conversion optimization

- Regular co-ordination with internal stakeholders with performance reporting.

Desired Profile :

- Educational Qualification: MBA/B.E degree or equivalent degree in quantitative field from a tier 1 institute

- Must have a strong grasp of numbers and be comfortable with quantitative analyses and simple statistics.

- Hands-on experience with catalog based bid management strategies/tools or feed based dynamic retargeting on channels like facebook and google is desirable.

- 3+ years digital marketing experience with at least 2-3 years of experience in desktop/mobile/app retargeting/meta channels eg. HPA, PLA, Tripadvisor. Preference to be given to candidates with prior experience of working with retargeting partners like facebook, google, criteo etc.

- Working knowledge of Advanced Excel skills (VB etc), Exposure to various tools of web analytics (GA, Omniture etc.), HTML, Javascript (Tags, basic level coding). A tech/development background will be an added advantage.

- Excellent team player with good written and verbal communication skills.