MAI Labs - Senior Manager - Marketing - Web3.0/Blockchain Domain

Senior Marketing ManagerWeb3.0/Blockchain

Job Description:

- We're building something audacious, something global, in next tech at Mai Labs: a new digital infrastructure layer, an internet architectural rail that puts users, builders, creators and developers first.

- Our mission? To distribute participatory power to billions of people in the digital economy.

What this actually means:

- We're developing our own blockchain and entire ecosystem to make digital infrastructure efficient, secure and more accessible.

- We're creating products and tools for web 3.0 world, in shape of tokenization, yield generation, Dapps to allow users to build real-world assets into tradeable digital tokens.

- We're building a photorealistic immersive platform where creators can design immersive environments (think: next-gen Minecraft meets professional design tools).

- We're tackling the hard problem of protecting user rights, digital intellectual property rights and protection of assets in an age of AI and instant replication.

- Our team is working on bleeding-edge tech across blockchain, and distributed systems - with real world problem solving and common utility.

- We're taking on established paths and conventional wisdom about how the Tech and Internet should work.

- Our start-up journey involves constant evolution and adaptation to market dynamics.

- People work on strategizing entirely new systems to complete hands-on, within same week.

- Resources consciousness is high and job titles are almost flat.

- But you get freedom to operate across products, do your best work, and will stand ahead in tech curve.

- If above resonates with you, let's talk.

Role: Senior- Marketing ManagerWeb3.0/ Blockchain.

Location: Noida (WFO).

- As a Marketing professional, you will design, develop and executing comprehensive marketing strategies to enhance our brand presence, across mediums for demand generation and to drive customer acquisition.

- The role will have various deliverables, ranging from a pure product marketing to a multi-faceted Blockchain as a Service Marketing initiatives.

- Your key stakeholders will be Head of Business and Head of Brand & Marketing.

- You will collaborate with functional teams to ensure cohesive and impactful campaigns that resonate with our target audience.

Key Responsibilities:

- Product Marketing: Develop pragmatic positioning, messaging, and GTM strategies to drive product adoption and revenue.

- Build customer feedback loop for improvisation of offerings.

- B2B Marketing: Design and execute B2B marketing strategies with appropriate action plans for customer segments, driving lead generation and nurturing prospects with customized outreaches.

- Branding: Craft and execute compelling brand narratives that resonate with target audiences, ensuring consistency across all marketing channels and campaigns.

- Community and social media: Build and grow communities across social media platforms, namely Discord, Telegram, Twitter, etc with hands-on approach for strategies tailored to Web3 audiences.

- Dashboard: Develop and monitor key metrics including product adoption, customer conversions, lead pipeline, insights from trends etc.

Qualifications:

- 5+ years' experience in marketing within Web3/Enterprise Tech/ SAAS companies, preferably in a high-growth startup or technology company.

- Strong understanding of product-led growth principles and methodologies.

- Ability to translate and derive actions from market trends and product lifecycle insights.

- Hands-on Marketing automation tools, engagement & CRM systems.

- Preferable experience in Blockchain/Immersive/Tokenization platforms in SAAS landscape.

- Bachelor's degree in business, marketing, or related field.

- MBA is a plus.