MAI Labs - Product Marketing Lead

Role: Product Marketing Lead - SMART

- Product marketing lead at SMART will spearhead all marketing efforts for the upcoming SMART exchange.

- This individual deeply understands the new age target audience's everyday challenges and can succinctly explain how the product helps solve customer problems.

- Through close collaborations with product owners, marketing content designers and writers, and product developers, this product marketing lead can shape effective marketing content and drive community growth.

Responsibilities :

- Lead product marketing content development.

- Outline marketing deployment timelines.

- Educate other departments on current product messaging.

- Manage team's marketing campaigns.

- Craft the product storytelling vision and voice.

- Negotiate budgets to execute our product marketing vision at scale.

Qualifications :

- Strong written and verbal communication skills

- Significant product marketing and development experience, especially at exchanges, mutual funds, fintech and with new asset classes

- Deep understanding of market trends and product lifecycles

- Firm grasp of ways to develop strategic product marketing campaigns.

- Superb leadership abilities

- Intuitive understanding of how to effectively assign responsibilities.

- Extensive experience designing customer promotions.

- Proficiency with product design techniques based on hands-on experience.

- Prior experience shaping marketing and communications at companies like Zerodha, Groww, Small case etc.

- Global experience and exposure running campaigns.

- Especially in the UAE