MAI Labs - Manager/Lead - Product Marketing - Blockchain/Immersive Domain

Job Description:

- We're building something audacious, something global, in the next tech at Mai Labs: a new digital infrastructure layer, an internet architectural rail that puts users, builders, creators, and developers first.

- Our mission? To distribute participatory power to billions of people in the digital economy.

What this actually means:

- We're developing our own blockchain and the entire ecosystem to make digital infrastructure efficient, secure, and more accessible.

- We're creating products and tools for the web 3.0 world, in shape of tokenization, yield generation, and Dapps to allow users to build real-world assets into tradeable digital tokens.

- We're building a photorealistic immersive platform where creators can design immersive environments (think: next-gen Minecraft meets professional design tools).

- We're tackling the hard problem of protecting user rights, digital intellectual property rights, and protection of assets in an age of AI and instant replication Our team is working on bleeding edge tech across blockchain, and distributed systems - with real world problem solving and common utility.

- We're taking on established paths and conventional wisdom about how the Tech and the Internet should work.

- Our start-up journey involves constant evolution and adaptation to market dynamics.

- People work on strategizing entirely new systems to complete hands-on, within same week.

- Resources consciousness is high and job titles are almost flat.

- But you get freedom to operate across products, do your best work, and will stand ahead in tech curve.

- If above resonates with you, let's talk.

Role: Product Marketing Lead Blockchain/ Digital Exchange.

About the Role:

- Drive the growth and adoption of either our Real-World Asset (RWA) Tokenization/Exchange or our Blockchain services & development platform.

- You will craft compelling narratives, positioning solutions, and expanding our market presence.

- You will work closely with business, marketing, and product teams, to create impactful content and, grow community engagement.

Location: Noida (Work from office).

What will you get to do?

- Marketing Strategy: Develop & execute product marketing strategies aligned to business.

- Market Expansion: Identify and pursue new business opportunities, target markets, and industry segments to expand the company's footprint.

- Customer Acquisition: Implement lead-generation tactics, including paid marketing, referral programs, and targeted advertising.

- Segmentation & Positioning: Conduct research to identify and understand key B2B customer segments, their pain points, and preferences to tailor marketing initiatives effectively.

- Product Led Onboarding: Design and Optimize product led onboarding experiences for B2B customers, leveraging self-service resources, tutorials, and in-house product guidelines.

Skills & Qualification:

- 4+ years of relevant Product Marketing experience in B2B SaaS/Web3 industry/ Start Up.

- Bachelor's degree in business, Marketing, or a related field; MBA is a plus.

- Expertise in product-led growth (PLG) strategies and market positioning.

- Knowledge of Blockchain, Tokenization, or Exchange platforms with an understanding of market trends and product lifecycles.

- Proven ability to drive customer engagement, GTM strategies, and owning demand generation.