Mahindra Insurance - Content Writer

Content Writer - for Mahindra Insurance Broking - Mumbai Kurla Office

We are looking for a highly skilled and imaginative Creative Content Writer to join our team. As a Creative Content Writer with extensive digital experience, you will play a vital role in crafting compelling and engaging content for various digital platforms, with a particular focus on website content. Your ability to captivate audiences through your writing and your understanding of digital marketing strategies will be essential in driving brand awareness, increasing website traffic, and engaging our target audience.

Responsibilities:

1. Website Content Creation: Develop captivating and persuasive website content, including landing pages, product descriptions, enhancing blog posts, and digital marketing materials like mailers, promotional banners & campaign write-up, that effectively communicates our brand message and engages our target audience.

2. Content Strategy: Collaborate with cross-functional teams to develop content strategies that align with business objectives, target audience preferences, and digital marketing goals.

3. Brand Voice and Tone: Maintain consistency in brand voice and tone across all website content, ensuring that it reflects our brand identity and resonates with our target audience.

4. Editing and Proofreading: Edit and proofread website content to ensure accuracy, grammar, and clarity, while maintaining a high level of attention to detail.

5. Content Performance Analysis: Monitor and analyze the performance of website content using analytics tools, and leverage insights to optimize content and improve engagement metrics.

6. Stay Updated on Industry Trends: Keep abreast of industry trends, emerging technologies, and best practices in digital content writing and incorporate them into our content strategy.

7. Collaborative Work Environment: Collaborate effectively with cross-functional teams, including designers, developers, and marketers, to ensure content aligns with design elements, user experience, and overall marketing strategies.

Qualifications:

1. Bachelor's or Master's degree in English, Journalism, Communications, Marketing, or a related field.

2. 5 to 10 years of professional experience as a Creative Content Writer, with a focus on digital content creation and website copywriting.

3. Demonstrated experience in writing compelling and engaging website content that drives audience engagement and supports business objectives.

4. Solid understanding of SEO best practices and the ability to optimize content for search engines.

share your CV on Dahilkar.Pooja@Mahindra.com keep in touch for more such opening on https://www.linkedin.com/in/pooja-dahilkar/