Magnon Group - Senior Brand Strategist

Senior Brand Strategist (Advertising agency experience is a must)

As a Senior Brand Strategist at Magnon Group, you will play a pivotal role in shaping and executing comprehensive brand strategies for our clients.

Leveraging your extensive experience in brand development and consumer behavior, you will collaborate with cross-functional teams to create compelling brand narratives.

Responsibilities:.

- Work closely with clients to understand their business objectives, target audience, and market dynamics.

- Establish strong relationships and act as a trusted advisor in developing brand strategies aligned with their goals.

- Conduct thorough market research, competitor analysis, and trend assessments to identify opportunities and challenges in the client's industry.

- Stay abreast of emerging trends that could impact brand positioning.

- Develop and refine brand positioning strategies that differentiate our clients in the market.

- Define unique value propositions and key messaging to resonate with the target audience.

- Collaborate with creative teams to develop comprehensive creative briefs that guide the development of impactful and cohesive brand campaigns.

- Ensure that the creative work aligns with the overall brand strategy.

- Evaluate and measure the effectiveness of brand campaigns, using key performance indicators (KPIs) and analytics tools.

- Provide recommendations for optimization and continuous improvement.

- Establish and maintain brand guidelines to ensure consistency across all communication channels.

- Educate internal teams and clients on the importance of brand adherence.

Requirements:.

- Bachelor's degree in Marketing, Business, or a related field; Master's degree is a plus.

- Proven experience (7-12 years) in brand strategy, marketing, or related roles.

- Strong analytical and research skills.

- Excellent communication and presentation abilities.

- Leadership experience and the ability to collaborate effectively with cross-functional teams.

- Familiarity with the latest trends in advertising, digital marketing, and branding.

Location: Sector 63, Noida.

Magnon Group:.

Magnon is among India's largest advertising, digital, and marketing-performance agency groups. A part of the Fortune 200 global media corporation Omnicom Group (NYSE: OMC), Magnon employs over 400 professionals across its offices in Delhi, Mumbai, and Bangalore.

With three award-winning agencies, namely magnon designory, magnon eg+, and magnon sancus, the Group offers three-sixty-degree marketing solutions including advertising, digital, social, creative production, media, localization, linguistics, and marketing solutions' outsourcing labs, for top global and Indian clients.

Magnon works with some of the biggest brands in the world, across five continents, including several Global 500 companies.

Magnon Group is an equal opportunity employer and welcomes applications from all sections of society and does not discriminate on grounds of race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, or any other basis as protected by applicable law.