Magicrete - VP - Sales & Marketing - Buildmyghar.com

Job title : VP- Sales & Marketing, Buildmyghar

Reports to : CMO/Managing Director

Experience : Min 7 +

CTC : Experience Based

Location : Surat

About Buildmyghar :

Having revolutionized the construction industry with products & having triggered a - Grey Revolution-, team Magicrete is now taking - Construction Social- with its spinoff venture buildmyghar.com. Backed by PE fund & led by alumni of premier institutes like IIT Kharagpur, IIT Delhi & IIM Lucknow and with an experience of almost 8 years in Innovative Construction Technologies our team brings a seamless Home Building experience for its users.

Buildmyghar is an online platform for individual home builders (IHB) to select home plans and get their dream home constructed on their existing plot (or buy a plot from the platform) in 4 simple steps - Choose, Plan, Order, Build (CPOBTM process). The houses will be built using prefab construction technology as modular elements in a factory, shipped to site and assembled by associate contractors, all in 60 days- time.

The platform leverages the power of internet and Prefab construction technology providing users with thousands of options to choose from and a review/ rating based system to find the best plan suited to their plot size. Architects can publish their plans and get a wider reach and a reliable partner to deliver their clients excellent quality homes in timely & cost effective manner.

Job purpose :

- The individual would be responsible for creating innovative marketing strategies that will build our brand, leading to increased awareness & in-turn revenue. Ideal candidate possesses tremendous communication and leadership skills, with proven success in traditional and innovative campaigns across the broad spectrum of today's marketing channels.

- The position demands a ground-breaking leader with strategic, creative and financial acumen as well as a strong business intellect to drive aggressive growth targets and help build the next UNICORN.

Duties and responsibilities :

Expert Planning & Business Strategy :

- Pioneer and implement measurable strategies that will drive hard revenue goals and increase awareness at the national level.

- Develop a marketing plan that reaches target segments quickly and effectively.

- Mobilize the communications team to - get the plan off the page- with efficiency and flexibility - measuring results and adjusting the plan to reach aggressive goals quickly.

Web Presence :

- Establish a best in class web presence that drives the market and supports aggressive positive market towards growth.

- Evaluate and enhance BMG Search Engine Optimization to own key search terms and drive individuals and architects to the site.

Brand Building & Story Telling :

- Continue to develop and strengthen BMG's unique and compelling voice to build brand awareness, relevance, reputation and esteem among target audiences.

- Ensure that the brand is strong and consistent in every marketing tactic, and that the BMG is communicated with creativity and impact.

- Lead the creation/production of inspiring design, content and campaigns that builds the brand and drives customers.

- Rally BMG's stakeholders around the brand; ensure brand standards are maintained across all channels.

Social Media :

- Lead communications team to create a best in class social media presence that empowers stakeholders to spread the BMG's brand virally.

- Develop innovative campaigns that increase quality customers and turn them into positive buyers.

Awareness Building :

- Build awareness so that BMG is seen as a leader in our field. Build and leverage connections to ensure that influencers within target industries and demographics know and love BMG.

Open Sourcing, Be a connector :

- Find, develop and leverage supporters who have time, money, expertise and connections.

- Leverage these relationships to broaden BMG reach and impact. (i.e. Focused Marketing Partnerships, Celebrity Ambassadors, etc.)

Stakeholder Communications :

- Mastermind and execute innovative stakeholder communications strategies to inform current customers about activities and accomplishments.

- Design a customer communication plan that motivates them.

Knowledge and Skill requirements :

- Bachelor's Degree (Masters Degree preferred) from a premier institute and minimum 7 years of experience in a senior-level sales and/or marketing position. Knowledge on Precast Structures, PEB buildings, modular housing is preferable.

- Knowledge of structuring sales quota goals and revenue expectations. Experience in planning marketing strategies, advertising campaigns, and successful public relations efforts strategy in line with the strategic vision of the organization.

- Work requires professional written and verbal communication and interpersonal skills. Ability to motivate teams to produce quality materials within tight timeframes and simultaneously manage several projects. Ability to participate in and facilitate group meetings.

- A business leader with success in leveraging social media to grow BMG brand.

- A marketing leader with the vision to seek out new promotional avenues to support sales and marketing objectives.