Magicbricks.com - Head - Online Marketing

Job Title : Online Marketing Head

Experience Range : 10 -13 years

Location : Noida

Core Purpose of the Job :

- Drive online marketing initiatives for the brand including SEM, Social, Remarketing, Mobile Marketing, email, Display etc.

- Responsible for driving Revenue, Traffic, Engagement and ROI through above channels

Key Responsibilities :

- Plan, execute & oversee all digital marketing activities

- Identifying and implementing strategies for increasing revenue and transactions through PPC marketing channels.

- Implementing strategies for increasing site traffic through organic & paid search listings

- Managing Ad Campaigns on major PPC / Meta and affiliate platforms like Google, Bing etc.

- Responsible for SEM bid optimization, portfolio selection to deliver Revenue targets and ROI on Ad spend

- Design, build and maintain our social media presence

- Plan & implement strategies to drive traffic & engagement from social channels

- Plan, execute, and measure experiments and conversion tests

- Collaborate with internal teams to create landing pages and optimize user experience

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

- Plan & execute all other online marketing initiatives including display, email, mobile, remarketing etc.

- Develop pricing recommendations and drive it through the Pricing team

- Find opportunities to leverage data mining techniques to drive ROI of ad spend

- Manage relationships with vendors and drive them for actionable insights

- Co-ordinate between Tech and Product to drive conversion improvement tactics

- Manage online marketing team of search & social marketers

- Management reporting, oversee MIS reporting

- Prepare strategy and performance update presentations.

Required Skills :

- Experience in online & mobile marketing

- Ability to think creatively, on the feet, experiment fast & adapt

- Ability to work independently in a fast paced, team environment

- Strong ideation and conceptualization skills

- Good people and project management skills

- Highly analytical and detail oriented

- Good communication/ presentation skills.

Desired Skills :

Educational Qualification : MBA/B.E degree or equivalent degree in quantitative field

- Experience in e-com / Digital Classifieds space would be an added plus

Competencies Required :

Functional Competencies :

- Advanced skills in Excel, Google Adwords platform, FB ad platform

- Strong technical & analytical skills

Behavioral Competencies :

- Team leadership & people management skills

- Team player

- Positive attitude and flexibility

- Critical thinking and constructive debating