Manager - Campaign
1. Campaign Management
- Responsible for the management of the post-sales relationship of a portfolio of customer accounts to foster long-term business partnerships.
- Work with customers to establish critical goals, or other key performance indicators and aid the customer in achieving their goals.
- Monitor customer health to track usage and customer satisfaction.
- In concert with the Sales teams, forecast retention, renewal, and status for assigned accounts.
2. Customer Satisfaction
- Increase customer satisfaction by understanding business needs and providing solutions and resources.
- Act as an escalation point to drive problem resolutions in a timely and proactive manner.
- Delivery of periodic (monthly/quarterly) Customer Satisfaction report and Quarterly Business Reviews (QBRs) to review and analyze statistics, metrics, and provide recommendations.
- Engage proactively with customers using the engagement model (based on customer segment) laid out
- Understand and document customer's campaign flow (for large customers) and deep understanding of old success stories
- Aligning with key customer stakeholders to establish a stronger customer relationship management
3. Retention
- Identify at-risk renewals and deliver on customer remediation plan
- Work on retention model to support sales with renewals and upsales
4. Advertiser Efficacy and Lead quality monitoring
- Monitor lead quality and utilization at advetisers end to help build positive MB perception
5. People Management
- Provide clarity, direction to direct reports and define the standards of performance for the team and drive accountability down the levels.
- Enable and deploy processes within the team that enable and recognize high-performance, develop and retain talent.
- Provide functional guidance on day-to-day basis.
- Design & manage end to end customer retention strategy
- Lead a highly motivated team to drive daily number targets
- Responsible to handle strategies for customer retargeting, CLM, loyalty programs, cross sell & upsell.
IV. Competencies Required
Behavioural Competencies - Effective communication skill
- Decision Making
- Strategic Orientation
- Achievement Orientation
- Problem Solving
- Managing Relationships
- Performance driven
Technical Competencies - Good Knowledge of Excel
- Presentation skills
- Prior experience in customer success or equivalent history of increasing customer satisfaction, adoption and retention.
- Demonstrated excellence in working with high tech, cross-functional, and multidisciplinary teams.
- Thrives in a multi-tasking environment and can adjust priorities on-the-fly.
- Excellent customer relationship management skills.
- Outstanding communication, understanding and writing skills.
- Excellent organizational, presentation and communication skills.
- Strong written and verbal skills.
- Have deep product knowledge of all product lines. Ability to showcase product demo + work out solutions for business use cases using best product-fit
- Work with internal cross-functional teams (product, sales, content, marketing, TC, support etc.)
Competencies Required :
Behavioural Competencies - Effective communication skill
- Decision Making
- Strategic Orientation
- Achievement Orientation
- Problem Solving
- Managing Relationships
- Performance driven
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