MagicBricks - SEO Manager

Key Responsibilities:

- SEO Strategy Development: Formulate and implement comprehensive SEO strategies to drive organic growth, ensuring alignment with overall business objectives for Magicbricks.

- Keyword Research & Analysis: Conduct extensive keyword research and analysis specific to the real estate sector to identify high-impact opportunities and optimize content accordingly.

- On-Page SEO: Optimize all website content, including property listings, blog posts, and landing pages, focusing on meta tags, headings, images, and internal links to enhance visibility and user experience.

- Technical SEO: Collaborate with web development teams to implement technical SEO best practices, ensuring the website is crawlable, indexable, and performs well across devices.

- Content Collaboration: Partner with content creators and marketing teams to generate high-quality, SEO-friendly content that engages users and drives conversions.

- Link Building: Develop and execute effective link-building strategies to enhance domain authority and boost search rankings for targeted keywords.

- Performance Monitoring: Utilize SEO tools such as Google Analytics, Google Search Console, SEMrush, and Ahrefs to monitor website performance, track organic traffic, and provide actionable insights.

- Reporting: Deliver regular performance reports and dashboards to stakeholders, highlighting key metrics and insights to further optimize SEO efforts.

- Industry Trends: Stay updated with the latest trends in SEO, search engine algorithms, and the real estate market to continuously adapt and refine strategies.

- Team Development: Mentor and manage junior SEO team members, fostering a culture of learning and innovation within the team.

Requirements:

- Bachelor's degree in Marketing, Communications, Business, or a related field.

- 7 to 10 years of proven experience in SEO, particularly in the real estate sector or related industries.

- In-depth understanding of search engine algorithms, ranking factors, and best practices in SEO.

- Proficiency in SEO tools (Google Analytics, Google Search Console, SEMrush, Ahrefs).

- Strong foundation in technical SEO, including familiarity with HTML, CSS, and CMS platforms.

- Excellent analytical and problem-solving skills, with a keen ability to interpret data and drive decision-making.

- Strong project management skills, with the ability to manage multiple priorities and projects effectively.

- Exceptional communication skills, both written and verbal.

Preferred Qualifications:

- Experience in managing SEO for large-scale websites or e-commerce platforms.

- Knowledge of localized SEO strategies relevant to the Indian real estate market.

- Familiarity with PPC and social media marketing strategies is a plus.

- Relevant SEO certifications are advantageous.