MagicBricks - Head - Organic Traffic/Search Engine Optimization

About Magicbricks:

Magicbricks, a division of Times Internet Limited, a wholly owned subsidiary of Bennett, Coleman &Co. Ltd (The Times Group) is India's largest and most trusted property marketplace for all property-related needs, enabling buyers, sellers and renters with the help of technology No 1 Property Site website that provides a common platform for property buyers, sellers & renters to locate properties of interest across India, and source information about all property related matters .Magicbricks, is and has been adjudged as the most preferred site in India, by independent surveys. We are 850+ employees, 11 business verticals with offices across 35 cities and Headquartered in Noida.

Role Description:

We are seeking a dynamic and experienced SEO Head to lead our search engine optimization strategies and enhance our online presence. The ideal candidate will have a deep understanding of SEO best practices, emerging trends, and a proven track record of driving organic traffic growth. You will play a crucial role in shaping our digital strategy, improving our search engine rankings, and ensuring our content reaches and engages our target audience effectively.

Job Responsibilities:

- Strategy Development: Develop and implement comprehensive SEO strategies to improve organic search rankings, drive traffic, and increase conversions.

- Team Leadership: Lead and mentor a team of SEO professionals, including analysts and specialists, to achieve set goals and foster a collaborative and high-performance environment.

- Keyword Research & Analysis: Conduct in-depth keyword research and competitive analysis to identify opportunities for content creation and optimization.

- On-Page Optimization: Oversee on-page SEO efforts including meta tags, header tags, URL structures, and internal linking to enhance website performance and user experience.

- Technical SEO: Ensure technical aspects of SEO, including site architecture, crawlability, and indexability, are optimized for search engines.

- Content Strategy: Collaborate with content teams to develop and optimize content that aligns with SEO best practices and user intent.

- Link Building: Develop and execute effective link-building strategies to increase domain authority and drive referral traffic.

- Performance Tracking: Monitor and analyze SEO performance using tools like Google Analytics, Google Search Console, and other SEO tools. Provide regular reports and insights to stakeholders.

- Trend Analysis: Stay updated on industry trends, algorithm changes, and emerging technologies to keep our SEO strategies current and effective.

- Collaboration: Work closely with other departments including Marketing, Product, and IT to align SEO efforts with broader business objectives and digital marketing campaigns.

Skills:

- Minimum of 10+ Years of overall experience, with at least 5 Years in leadership

- Proven expertise in SEO tools (e.g., Google Analytics, SEMrush, Ahrefs, Moz).

- Strong understanding of search engine algorithms and ranking factors.

- Excellent analytical, organizational, and project management skills.

- Ability to lead and inspire a team while managing multiple projects.

- Strong communication skills with the ability to present data-driven insights to stakeholders.

- Strategic thinker with a results-driven mindset.

- Creative problem solver with a keen eye for detail.

- Adaptable to a fast-paced, ever-evolving digital landscape.

Education:

- Bachelor's degree in Marketing, Business, Communications, or a related field. Advanced degree certification in SEO/SEM is a plus