Made Easy - Head - Digital Marketing

Position Title: Head-Digital Marketing (Full Time)

We are looking for a highly-creative Head-Digital Marketing to lead our digital marketing team. In this position, you will be responsible for all aspects of our marketing operations. Your central goal is to help grow our brand's influence locally while also increasing brand loyalty and awareness. Your duties will include planning, implementing, and monitoring our digital marketing campaigns across all digital networks.

Responsibilities:

- Manage the company's online presence in order to engage with prospects and existing audience.

- Plan and implement SEO and PPC campaigns, candidates must have a deep knowledge of SEO.

- Keep pace with online marketing strategies in particular trends and development.

- Drive and manage all digital campaigns aimed at lead generation.

- Planning & Implementation of Promotional Activities across Digital.

- Source and test new user acquisition channels/partners, and optimization opportunities to make the campaigns more effective.

- Manage the social media properties and keep them up-to-date with relevant and engaging content.

- Drive the SEO for the website and blogs

- Manage the social platform for the company and ensure it delivers maximum returns.

- Constantly seek opportunities to improve our user acquisition process and methodology.

- Strive for analytical excellence maximizing return and increasing efficiency.

- Provide feedback and input on product roadmap target audience and identify opportunities to deliver greater value to our students

- Work in the distribution of content marketing and a solid content strategy

- Support revenue enhancement by using innovative digital technologies & Analytic Tools

- Leverage the Social Media opportunity in order to engage with customers, distribution partners, and employees.

- Good with Online media posts and interacting, twitting on social networks with users and customers.

- Experience in Google Ad words and analytics.

Job Requirements:

- At least 10+ years of experience in digital marketing with a focus on developing/optimizing online marketing programs with a rich portfolio of previous successful marketing campaigns.

- Experience with Youtube, Instagram, Facebook & Linkedin campaigns, SEO, Google AdWords (SEM), display marketing, ad networks, and testing methods; metrics-driven marketer.

- Extensive experience in managing social media & email marketing platforms.

- Ability to think creatively with no boundaries on what could be imagined.

- Willing to experiment fast and change paths as needed.

- Preferred candidate from UPSC/GATE Background Only or from a similar industry

- Excellent spoken and written communication and project management skills

- Able to work independently in an extremely fast-paced, team environment; entrepreneurial mind-set.

- Excellent analytical skills and an inquisitive nature

- Willing to experiment fast and change paths as needed.

Competencies: -

- In-depth knowledge of various social media platforms, best practices, and website analytics

- Solid understanding of HTML, CSS, and JavaScript is required

- Highly creative with excellent analytical abilities

- Outstanding communication and interpersonal skills

- Up-to-date on the latest trends and technologies in digital marketing

Job Type: Full-time

Educational Qualifications:

- Graduate/Post Graduate

- Preference to Digital Marketing stream

Experience:

- 10+ years of experience in Digital Marketing

- Preference to experience in IT & Education (EdTech) industry

Location: Hauz-Khas - New Delhi

Job Types: Full-time, Regular / Permanent