Posted By
Posted in
Sales & Marketing
Job Code
1376491
Key Responsibilities:
Media Auditing:
- Conduct thorough audits of various media campaigns, including Google Ads, Meta/Social Ads, and other marketing initiatives.
- Analyze and evaluate media performance metrics to ensure adherence to industry standards and campaign objectives.
- Identify areas for optimization and efficiency improvement in media strategies.
Media Planning:
- Develop comprehensive media plans aligned with client objectives and marketing strategies.
- Collaborate with internal teams to integrate media plans into broader marketing campaigns.
- Stay updated on industry trends and emerging platforms to enhance media planning strategies.
Digital Marketing Expertise:
- Possess a strong understanding of digital marketing concepts and strategies.
- Familiarity with marketing funnels and their application in crafting effective media plans.
Collaboration and Communication:
- Work closely with cross-functional teams, including startegy, analytics, and account management, to ensure seamless execution of media audits & planning.
- Communicate effectively with clients to gather requirements and provide insights into media performance.
Reporting and Analysis:
- Generate regular audit reports on media performance, highlighting key metrics and insights.
- Utilize data analysis tools to derive actionable recommendations for campaign optimization.
Qualifications:
- Degree in Marketing, Advertising, or a related field.
- Minimum of 3 years of experience in a similar role, preferably in a digital marketing agency with an audit background.
- Proficient in Google Ads, Meta/Social Ads, and other digital marketing platforms.
- Strong analytical and problem-solving skills.
- Excellent communication and interpersonal skills.
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Posted By
Posted in
Sales & Marketing
Job Code
1376491