Lycadigital - SEM/PPC Specialist

The purpose of the Search marketing / PPC Marketing Specialist is to drive new customer acquisitions through a variety of digital platforms with a focus on optimizing acquisition metrics such as cost per click (CPC), click-through rates (CTR), conversion rates, cost per acquisition (CPA), ROAS, and ROI by channel and media campaign.

The PPC Specialist responsibilities include;

- Plan, manage, and execute PPC campaigns

- Conduct keyword research and create lists of targeted search terms that are relevant to our website and business

- Writing compelling, CTR boosting ad copy.

- Establishing bidding strategies based on business goals, targets and budgets.

- Continuous bid and ad management/optimization to achieve maximum efficiency.

- Analysing large sets of data and identifying patterns and trends to improve campaign performance.

- Maximising traffic and conversions within the given budget limit.

- Communicating and collaborating with internal team members to share knowledge and help overcome challenges.

- Delivering concise, accurate and actionable reports

- Continually researching and testing the latest cutting edge paid search marketing technique and features.

- Using Analytics tools, track, measure, evaluate and optimize online advertising performance