LS Digital - Senior Manager/Group Head - Ad Operations

- The Senior Manager / Group Head - Ad Operations will play a pivotal role in leading the ad operations team, managing client relationships, and driving the strategic direction of digital campaigns.

- This role requires deep expertise in the programmatic ecosystem, ad technologies, and media buying strategies.

- The ideal candidate will have strong leadership qualities, exceptional analytical skills, and a thorough understanding of ad-serving and trafficking technologies.

Roles & Responsibilities:

- Client Strategy & Escalation Management: Act as the strategic point of contact for clients, handling escalations, and providing solutions for complex issues.

- Team Management & Development: Lead, mentor, and groom a team of ad operations professionals.

- Identify training needs and upskill the team to ensure excellence in campaign management.

- Digital Strategy Creation: Assist in crafting digital strategies for clients, defining campaign structures in media buying and serving platforms.

- Campaign Metrics & Client Discussions: Possess a strong understanding of online advertising metrics, including conversion tracking, and effectively communicate these metrics to clients.

- Campaign Escalation Management: Manage campaign escalations, Service Level Agreements (SLAs), and quality metrics to ensure client satisfaction.

- Website Audit & Tag Management: Conduct website audits, set up floodlight tags through Google Tag Manager (GTM), capture custom parameters, and troubleshoot any issues with tags.

- Advanced Reporting & Analysis: Provide in-depth reporting and analysis of campaign performance, using advanced analytical tools and techniques.

- Technical Troubleshooting: Handle technical troubleshooting related to campaign execution, including 3rd party integrations, tracking, URL, and creative issues.

- Media Buying Strategy: Plan and strategize media buying through various channels, including open auctions, Programmatic Guaranteed (PG), Private Marketplaces (PMP), direct buys, and impact buys.

Key Skills:

- Programmatic Ecosystem: Comprehensive understanding of the programmatic advertising ecosystem.

- Media Buying Channels: Proficiency in various media buying channels and bidding models.

- Ad Serving & Trafficking Technologies: Strong knowledge of ad serving and trafficking platforms.

- Analytical Skills: Exceptional analytical skills for campaign reporting and optimization.

- 3rd Party Ad Platforms: Advanced knowledge of 3rd party ad platforms, including Ad Servers, Demand-Side Platforms (DSP), Supply-Side Platforms (SSP), and Data Management Platforms (DMP).

- Rich Media & Tags: Expertise in handling rich media tags and their implementation.

- Multi-tasking & Time Management: Ability to multi-task in a fast-paced, deadline-driven environment.

- Technical Knowledge: Proficiency in HTML5 and basic JavaScript.

- Communication & Presentation: Strong communication skills and exceptional presentation abilities.

- Leadership: Proven leadership qualities with experience in managing teams and driving performance.

- In-depth Analysis: Capability to perform in-depth analysis and provide actionable insights.

Qualifications:

- Bachelor's/Master's degree in a related field such as Marketing, Advertising, or Technology.

- Minimum of 7-10 years of experience in ad operations, digital marketing, or a related field.

- Proven experience in leading and managing ad operations teams