Loylty - Manager - Marketing Communications

Manager - MarCom

Key Responsibilities :

- Strategy formulation, Qualitative Research, Media Planning, Media Buying, Negotiations, Product launches, Digital and Social Media marketing

- Conceptualizing, executing and monitoring 360 degree marketing campaigns covering TV, Print, OOH, Digital (SEO, SEM) and Social Media marketing

- Responsible for positioning of the brand, creating brand identity and ensuring all communication is synergistic with the brand.

- Responsible for media, non-media and affiliate partnerships.

- Marketing & Media budgets and ROI owner on a monthly, quarterly and yearly basis. Supporting the management to define the annual goals and targets.

- Data and response analysis.

- Advertising / Media Agencies and vendors co-ordination, planning and monitoring for fulfillment of various activities.

- Visibility and image building through an integrated Public Relations exercise and driving PR agency for monthly deliverables.

Candidate Profile :

Experience :

- Candidate should have 5 to 7 years of experience in handling Brand Marketing Campaigns from scratch

- Expertise in Conceptualizing, executing and monitoring 360 degree marketing campaigns covering ATL (TV, Print, OOH) media

- Expertise in multi-channel Digital and Direct Marketing programs, including SEM, SEO, Social

- Specialties in Brand Communication, Media Planning, Integrated Marketing, Digital Marketing, Film Production (Pre & Post)

- Understands numbers and data.

- Project management skills

- Reporting and analytical ability

- Multi-tasking

Qualification : Any Graduate and an MBA in Marketing.

About Loylty Rewardz:

We are a growing organization with over 200 people. We have had two rounds of venture capital funding from the most prestigious firms and hold a leading position in the Indian loyalty industry space. We ranked 7th in this year's - Deloitte Technology Fast 50- and were listed in - Red Herring Top 100 Companies in Asia- .

Loylty Rewardz has created some of the most powerful loyalty programs for Indian consumers and continuously strives to engineer value ads for program members. Some of the key customers for Loylty Rewardz includes the country's foremost and the largest Bank viz. the State Bank Group, the country's second largest Public Sector Bank viz. Punjab National Bank, other large Public Sector Banks such as Union Bank of India, Bank of India, Federal Bank, Karur Vysya Bank, Central Bank of India, Canara Bank, UCO Bank, IDBI Bank, YES BANK, ING Vysya Bank, IndusInd Bank, Bank of Baroda and Corporation Bank, the country's largest Credit Card issuer viz. HDFC Bank.

In the span of seven years we have:

- We award loyalty points for 1 in every 2.5 debit card transactions in India

- We manage 370 million Consumer Accounts under loyalty program management with over 69% Debit Card market share in India

- We process over 33 million transactions every month, with over 900 million transactions processed so far

- We process transactions worth INR 6000 Crores in a month awarding over 500 million points

- We have awarded 16 billion Loyalty points to the consumers so far