Loylty - Manager - Marketing Communications

Manager - Marketing & Communication

Key Objective:

- Assist in the development, design and execution of campaigns to activate, engage, transact and retain bank customers.

- Campaign management, customer engagement, partner engagement, engagement strategy and execution.

- Role requires 30% strategy and 70% execution orientation

Key Responsibilities :

- Liaison with the Partnership Team to understand Partner's / Retail Loyalty program needs and Co - ordinate for campaign schedules

- Responsible for formulating the Marketing Calendar for Partners/Retail Loyalty Programs & managing all Offline and Online Communication

- To identify and enable campaigns along with the Campaigns and Creative team

- Manage all aspects of planning & segmenting of high-volume Direct Mail and SMS Campaigns targeting a diversified customer base

- Measure and enhance campaign efficacy with the help of analytics to gauge campaign success

- Handle and manage BTL campaigns, Events for Partners/Bank loyalty programs

- Work on projects including Digital Marketing, PR, Events

- Assist on a variety of ad-hoc marketing and communication initiatives as needed

- Co-ordination with all other departments to facilitate smooth execution of marketing activities

- Planning, scheduling, creating and executing campaigns for program overall and individual partners.

- Campaign review, analysis, agency management. Campaign process management and handling key customer issues.

- Campaign operations SLA management, interact on customer issues with customer service and resolve process related issues. (bonus points SLA, campaign analysis reporting and regular reviews)

- Managing campaign budgets

- To develop marketing communication collaterals to support demand push at P.O.P. (i.e. brand visibility, marketing tools, etc.)

- Creating a strong presence for the Loyalty Program/Campaign in the market

- Project management of key campaigns and program initiatives.

Candidate Profile :

Experience :

- Candidate should have 5 to 7 years of experience in handling Marketing & Campaigns.

People interaction and ability to interface with multiple teams to get the campaigns off the ground. (Business teams, Operations, Analytics, Legal), ability to put together processes and stick to policy and process.

- Good knowledge of B2C communication and direct marketing campaigns.

- Good computer skills. Ability to communicate well with internal stakeholders.

- Understands numbers and data.

- Project management skills

- Reporting and analytical ability

- Understanding of Digital Marketing would be an added advantage

- Multi-tasking

Qualification:

- Any Graduate and preferably an MBA from a premium institute in Marketing.

About Loylty Rewardz :

We are a growing organization with over 200 people. We have had two rounds of venture capital funding from the most prestigious firms and hold a leading position in the Indian loyalty industry space with 281 million cards under management. We ranked 7th in this year's - Deloitte Technology Fast 50- and were listed in - Red Herring Top 100 Companies in Asia- .

Loylty Rewardz has created some of the most powerful loyalty programs for Indian consumers and continuously strives to engineer value ads for program members. Some of the key customers for Loylty Rewardz includes the country's foremost and the largest Bank viz. the State Bank Group, the country's second largest Public Sector Bank viz. Punjab National Bank, other large Public Sector Banks such as Union Bank of India, Bank of India, Federal Bank, Karur Vysya Bank, Central Bank of India, Canara Bank, UCO Bank, IDBI Bank, YES BANK, ING Vysya Bank, IndusInd Bank, Bank of Baroda and Corporation Bank, the country's largest Credit Card issuer viz. HDFC Bank.

In the span of five years we have :

- We now award loyalty points for 1 in every 3 debit card transactions in India

- 281 million - No of Debit Cards under loyalty program management with over 65% market share in India

- 30 million - No of transactions we process in a month, with over 600 million transactions processed so far

- INR 5000 Crores - Amount we process in a month awarding over 400 million points

- 16 billion points - Loyalty points awarded so far