Loylty - Manager - Marketing & Campaign

Manager - Marketing & Campaigns

Key Objective:

- Lead the development, design and execution of marketing campaigns to activate, engage, transact and retain bank customers.

Key Responsibilities:

- Manage all aspects of the planning of high volume, direct mail and SMS campaigns targeting our customers.

- Responsible for creating the campaign calendar.

- Responsible for identifying and honing campaigning targeting along with the analytics team.

- Understanding redemption needs and targets and accordingly developing and executing the campaigns.

- Managing campaign budgets

- Working on customer analytics to gauge campaign success

- Working closely with the relation management team to understand partner needs and coordinate on campaign schedules

- Assist on a variety of ad-hoc marketing and communication initiatives, as needed

- Co-ordination with all other departments to facilitate smooth execution of marketing activities

- Ideating on, presenting and executing the best suited campaign.

- Creating a strong presence for the Loylty Program / Campaign in the market.

Candidate Profile:

Experience:

- Candidate should have 6-8 years of experience

- Preferred sectors are BFSI and eCommerce

- Should have lead a team of campaign executives

- Expert in understanding Email content and optimizing content by A/B Testing, Multivariate Testing, Event based campaigns

- Should have good understanding about customer governance framework and its implementation

- Expert in generating Insights and Recommendations from Email & SMS Campaigns

- Strong analytical and problem solving skills.

- Knowledge of Customer Life Cycle Based campaigns with a strong focus on ROI

- Working Knowledge of campaign Management tools like Unica, Portrait Dialogue, Eloqua

- Exposure in digital marketing, campaign analytics and web reporting tools like Google Analytics

- Should be proficient in Excel & SQL

Qualification:

Any Graduate and preferably an MBA from a premium institute in Marketing.

About Loylty Rewardz:

We are a growing organization with over 200 people. We have had two rounds of venture capital funding from the most prestigious firms and hold a leading position in the Indian loyalty industry space. We ranked 7th in this year's - Deloitte Technology Fast 50- and were listed in - Red Herring Top 100 Companies in Asia- .

Loylty Rewardz has created some of the most powerful loyalty programs for Indian consumers and continuously strives to engineer value ads for program members. Some of the key customers for Loylty Rewardz includes the country's foremost and the largest Bank viz. the State Bank Group, the country's second largest Public Sector Bank viz. Punjab National Bank, other large Public Sector Banks such as Union Bank of India, Bank of India, Federal Bank, Karur Vysya Bank, Central Bank of India, Canara Bank, UCO Bank, IDBI Bank, YES BANK, ING Vysya Bank, IndusInd Bank, Bank of Baroda and Corporation Bank, the country's largest Credit Card issuer viz. HDFC Bank.

In the span of seven years we have:

- We award loyalty points for 1 in every 2 debit card transactions in India

- We manage 370 million Consumer Accounts under loyalty program management with over 72% Debit Card market share in India

- We process over 33 million transactions every month, with over 1 Billion transactions processed so far

- We process transactions worth INR 6000 Crores in a month awarding over 500 million points

- We have awarded 16 billion Loyalty points to the consumers so far

Do visit our website www.loylty.com to learn more about what we do and our team.