Lotus Interworks - Senior Performance Marketer - Google Ads

Job Title: Senior Performance Marketer Google Ads.

Location: Remote, India.

Experience Level: Senior.

Industry: Digital Marketing / Performance Marketing.

Target Market: Small and Medium Businesses (SMBs) North America.

About Us:

We are a fast-growing digital marketing agency focused on helping small and medium-sized businesses in North America achieve exceptional results through paid media strategies.

We're looking for a strategic and hands-on Senior Google Ads Expert who brings both leadership experience and deep technical expertise in scaling ad campaigns for US-based clients.

Key Responsibilities:

- Lead the planning, execution, and optimization of Google Ads campaigns for SMB clients across diverse industries in the North American market.

- Manage and mentor a team of performance marketers, providing strategic guidance, training, and performance feedback.

- Collaborate with cross-functional teams (design, content, analytics) to align ad strategies with client objectives.

- Conduct deep-dive analysis of campaign data to uncover insights, improve performance, and maximize ROI.

- Drive strategic account growth through A/B testing, audience segmentation, keyword optimization, and ad copy development.

- Communicate directly with US clients, providing performance reports, strategic recommendations, and insights to enhance campaign results.

- Stay up to date with Google Ads platform updates, industry trends, and competitive landscape to ensure best practices.

Requirements:

- 5+ years of hands-on experience managing and scaling Google Ads campaigns, with proven success in lead generation and conversion optimization.

- Demonstrated experience managing and mentoring a high-performing team of paid media professionals.

- Strong portfolio of working with US-based clients, especially SMBs, with a deep understanding of their marketing behavior and customer acquisition funnel.

- Expertise in Google Ads tools, Google Analytics, Tag Manager, and conversion tracking setup.

- Strong analytical skills with the ability to interpret data and make data-driven decisions.

- Excellent communication skills to effectively liaise with clients and internal stakeholders.

- Ability to thrive in a fast-paced, client-focused environment with multiple priorities.

Preferred Qualifications:

- Google Ads Certifications (Search, Display, Shopping, Video, etc.

- Experience with landing page optimization tools (e.g., Unbounce, Instapage).

- Experience with CRM platforms and marketing automation tools (HubSpot, Klaviyo, etc.

- Knowledge of US-based regulatory standards for digital marketing (TCPA, CAN-SPAM, etc.

Join us in helping North American SMBs thrive through data-driven, ROI-focused Google Ads strategies.

If you're a leader who lives and breathes performance marketing and loves working with results-driven teams, wed love to hear from you!