Lotus Interworks - Senior Performance Marketer - Google Ads

Senior Performance Marketer - Google Ads

Location: India (Remote)

Timings: 7:00 PM IST - 4:00 AM IST

About Us: At Simplia Inc., we're not just another tech company. We're an AI-powered disruptor based in Los Angeles, revolutionizing the way small to mid-sized businesses grow through state-of-the-art digital marketing solutions. Our sights are set high-we're on a mission to evolve into a $100 million leader in the industry, and we're looking for the best of the best to join our team.

The Opportunity: Are you an aggressive, results-obsessed performance marketer with a proven track record of driving 3X+ ROAS? Have you helped startups scale to $100 million or more in revenue with your strategies? If you're ready to lead, innovate, and be the driving force in taking a company from ambitious goals to record-breaking achievements, Simplia Inc. wants you.

This is your chance to step into a pivotal role where your expertise, leadership, and hunger for success will directly influence the trajectory of a high-growth AI company.

Google Ads Campaign Strategy & Management:

- Develop, implement, and optimize paid search campaigns on Google Ads to drive client performance and achieve business objectives.

- Lead the end-to-end campaign execution, including planning, structuring, targeting, and bidding strategies.

- Conduct thorough keyword research and create tailored ad copy for maximum engagement and conversions.

Performance Analysis & Optimization:

- Regularly analyze campaign performance and adjust bids, targeting, and budgets to improve ROI.

- Use Google Analytics and other internal tools to track key metrics, derive actionable insights, and report campaign performance to stakeholders.

- Continuously perform A/B testing on ads, keywords, and landing pages to optimize for performance.

Budget Management:

- Oversee campaign budgets and optimize ad spend to ensure cost-effectiveness and maximized return on ad spend (ROAS).

- Forecast and manage spending across Google Ads campaigns, adjusting strategies based on performance data.

Client & Stakeholder Communication:

- Communicate results, recommendations, and insights to clients, ensuring their goals are met while managing expectations.

- Provide regular reports on key performance indicators (KPIs) such as cost per acquisition (CPA), click-through rate (CTR), and conversion rate.

Google Ads Best Practices & Compliance:

- Ensure all campaigns follow Google Ads best practices and adhere to platform guidelines.

- Stay up to date with Google Ads product changes and trends to leverage new features and innovations for performance improvement.

Collaboration with Cross-functional Teams:

- Work closely with creative teams to optimize ad copy and landing page elements for improved conversion rates.

- Collaborate with analytics teams to ensure accurate tracking and measurement of campaign results.

Continuous Learning & Improvement:

- Stay current with the latest trends, tools, and best practices within Google Ads and search engine marketing.

- Explore new opportunities for automation and optimization within Google Ads to drive efficiency.

What You Bring:

Experience: 5+ years in performance marketing with a significant part of that spent scaling startups or working in high-impact Digital Marketing agencies.

Proven Track Record: Clear examples of leading campaigns that hit 3X+ ROAS and contributions to growth milestones exceeding $100 million in revenue.

Leadership Excellence: Demonstrated ability to manage, mentor, and elevate marketing teams in fast-paced, high-stakes environments.

Technical Mastery: Expertise in the full suite of digital marketing tools and platforms, with a knack for learning and adapting quickly.

Aggressive & Goal-Oriented: A relentless, results-driven mindset that refuses to accept anything less than outstanding outcomes.

Analytical Prowess: Strong ability to dissect data and turn insights into impactful strategies that boost ROI.

Exceptional Communication: You're a clear, confident communicator who can influence and inspire both clients and team members.

What We Offer:

Competitive Pay: Including performance-based incentives designed for those who consistently deliver exceptional results.

Remote Flexibility: Work from anywhere in the US with a team that values your work-life balance.

High-Impact Role: Be part of an ambitious, fast-growing company where your work directly shapes our growth and future.

Growth-Focused Environment: Join a team that thrives on innovation, celebrates big wins, and supports your professional development.

Legacy Opportunity: Help write Simplia Inc.'s success story and establish yourself as a leader in the digital marketing landscape.

Ready to be part of something extraordinary?

Simplia Inc. is not just a place to work-it's a place to grow, lead, and leave a lasting mark on the industry.

Commitment: We are looking for dedicated professionals ready to invest their expertise and energy into building Simplia into a unicorn company.

This role demands full commitment and a passion for driving growth and innovation in the small business sector.

If you are a growth marketer with a proven track record, ready to take on a multifaceted role in a rapidly growing startup, we invite you to join us on this exciting journey.