Loop - Content Marketing Role

We are looking for the first person in content marketing to share our story/product with the world and more so with our potential / future customers. We are building an awesome product for US DTC brands, which helps them make more money while giving a better experience to customers. Literally win-win for everyone.

DTC founders/executives have thousands of things to worry about so we are looking for someone who is an expert in creating super engaging short-form content and can write well-thought-through pieces when needed.

Besides clear communication, this person should have a strong visual design sense and if they are interested in videos then we are also up for it.

If this content person is interested in product analytics and wants to write about interesting factoids then I will donate INR 1001 to a temple / charity of their choice. No jokes :)

KRAs :

- Take end-end responsibilities for content on different channels: Case studies, website content, emails, blog, merchant engagement, knowledge base, social and others

- Differentiate brand Loop with solution-oriented content for our target audience.

- You would be working very closely with the growth team on setting-up an inbound marketing engine.

- Extras -> create storyline for webinars, podcasts; white-papers

Ideal profile :

- We are looking for 2 to 4 years of experience, who has experience in creating powerful engaging content.

- Someone who has a strong visual design sense.

- Generally a good human being, no ego / diligent / curious & experimentative - very important for us!

This would be a good role for someone who wants to contribute in building growth functions in SaaS businesses.

About Loop

Stripe is the payment infrastructure for ecommerce; twilio is the communication infrastructure.

We are Loop Subscriptions - we want to be the subscription infrastructure for ecommerce.

Ecommerce is evolving into subscriptions led business, be it Mercedez giving cars for $1000/month or Tacobell giving one taco/day subscriptions for $10/month and then there are subscriptions for consumables, content and services.

Some categories where subscriptions is relevant:

- Replenishment subscriptions - same products delivered on defined frequency

- Beverages

- Health supplements

- Pet Foods

- Grocery

- Home Goods

- Baby Products

- Curation subscriptions - new product discovery or box subscriptions

- Beauty box

- Meal box

- Fashion & apparel

- Art & Accessories

- Access subscription - content & membership subscriptions

Media / Blog

Club membership like Prime

We launched our product in Oct'21 and focussed on the US market for replenishment category. In a few months of launch, we crossed $200K ARR and have raised a $2Mn seed round from THE BEST angel investors in US / India like Gokul Rajaram, Varsha Rao, Alexander Erikstrup, founders of SaaS / software companies.